View all posts: Mobile

View all posts: Mobile
Head of Research and Insights
Mobile
Research

Global Mobile Readiness Index – Destination Edition

50% of all US leisure travelers (and 76% of Gen Y) use smartphones in their trip planning behavior and a further 34% use tablets (Source: The State of the American Traveler, July 2015). A majority of DMOs now have more than 50% of their website traffic coming from mobile devices – see our previous blog post, “The M Moment.”

The “Global Mobile Readiness Index – Destination Edition” looks at the mobile readiness of 231 Destination Marketing Organizations globally and reports on their investment and presence in mobile web (mobile specific or responsive) and apps. It also looks at the performance of...

Head of Research and Insights
Mobile

The M Moment: Best Practices for Online Travel Marketing in a Mobile-Centric World

For many destinations and hotels the ”M Moment” is here—or nearly here. The M Moment is the point in time when more than half of your website users are consistently on mobile devices (smartphones or tablets). The M Moment reflects mobile moving out of the mainstream to dominance.

The M Moment is also the first point in the Internet's history when we have seen this sort of shift—a permanent transition on the dominant device type with which most users will interact with our online content- from desktop to a huge range of mobile device types such as smartphones, notes, tablets and more.

With increasingly ubiquitous connectivity, the age of the “Internet of Things” is also arriving, with mobile web browsing on watches, in cars, via household appliances and more. For Miles clients, the M Moment has arrived or nearly arrived over recent months....

VP of UX & Optimization
Mobile
Technology
Trends

Why You Need a Phone for Your Phone

Have you seen this thing? HTC has created an accessory for your phone that is… a smaller phone. No, really! It’s like a little handset with physical number keys and a little LCD screen. It’s just like your old Nokia phone, except it doesn’t have that snake game and it’s not really a phone. Instead, the HTC Mini+ just connects to your phone via Bluetooth so you can use it to make calls. Calls from your ACTUAL cell phone, the one that you’re carrying in your pocket, purse or briefcase.

The Mini+ was roundly lambasted as an exercise in excess – like a remote for your TV remote...

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