View all posts: Paid Search

View all posts: Paid Search

To Bing or Not to Bing?

Whether you’re the new kid on the block or an expert, you know that paid search can get complex, and fast. There are many tools, search engines, programs and more to help increase reach and manage your account(s). When looking to expand beyond Google in reach, one should not overlook Bing Ads. Here I’ve listed some pros to advertising with Bing Ads. But before getting into the benefits, let’s dive into what Bing Ads is. Bing Ads provides pay-per-click advertising on both Bing and Yahoo search engines from one platform. Bing & Yahoo combined only make up 28.7 percent of the search market share and, while this may seem like a curse in terms of reach, it is also a blessing. Here are some reasons why:

Lower Market Share:...

Senior Digital Analyst
Analytics
Paid Search
SEO

Secure Search: Everybody’s Doing It

So the dust has settled, mostly, on Google rolling out secure search for all organic searches through its search engine a couple of months ago. Those of us who deal with SEO and analytics have had time to go through the stages of grief and we’re at acceptance. At peace. But wait! Not wanting to be left out, Yahoo and Bing are also entering the secure search fray. Yahoo is going about it differently than Google, however.

With Google, marketers and analysts can still see referrer data and can tell how many site visitors got to your site using a Google organic search. The term used to reach the site is passed through as the dreaded...

Senior Digital Analyst
Analytics
Paid Search
SEO

Google Encrypts All Organic Searches

Hey, where did my organic keywords go?

They went private. Or more accurately, “Not provided.”

During the past few weeks, Google has been quietly making all search activity private – except for clicks on ads. When asked by Search Engine Land the reason for the abrupt change, Google replied: “We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.”

Marketers, SEOs and analysts rely on analysis of keyword searches by site visitors to optimize their sites and make them more visible in search engine results. Not knowing what visitors searched for to reach your site is kind of like...