View all posts: Personalization

View all posts: Personalization
Vice President of Marketing
Marketing
Personalization

Three Steps to Building an Effective Onsite Personalization Strategy

According to Nielson, “74% of customers are frustrated that web content doesn’t map to their interest.” With this in mind, what is your organization doing now to create more meaningful experiences for your visitors online?

Destinations across the globe are in various stages of maturity when it comes to personalization, but regardless of whether you are a first adopter or are just coming on board with personalization, there are some important foundational steps you’ll want to include in your strategic plan. 

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