View all posts: Print/Publishing

View all posts: Print/Publishing
Director of Research and Online Marketing
Print/Publishing
Research

The Value of Print

View or download “The Value of Print” white paper 

For more than 100 years, print was the foundation of destination marketing. The Official Visitor Guide is almost as old as DMOs, which trace their origins back to the earliest convention and meetings bureaus set up in the late 1800s. Visitor guides published by cities, states and countries became a staple of visitor planning in the years after World War II — marketed via print or television advertising and a toll-free number available for consumers to order the guide. Orders for visitor guides became a major metric against which DMOs measured success in their marketing and campaign activity. Here at Miles, our origins as travel marketing experts go back 60-plus years. In the early decades of our company, print formed the primary way in which destinations presented and delivered travel information and content to prospective visitors.  

Account Director/Senior Content Director
Content
Print/Publishing

Print 101: Tips for Top Travel Guides & Brochures

While those aforementioned, flashier forms of communication are getting most of the attention these days (and understandably so), traditional travel magazines and guides continue to be stalwarts behind the scenes. Toiling away outside the spotlight, quietly getting the job done, but getting little credit in the process. That is, until a head-turning “a-ha” moment transformed print into the subject of everyone’s affections.

Sticking with this analogy, the recent release of new State of the American Traveler research could very well have been print publishing’s coming out party. According to that report, nearly half of all American travelers (47%) say they use print resources to plan and book their trip. What’s so special about that number? It represents a staggering 24% increase over the past two years. Research also shows that print users not only make more...

Alive: A Colorado Winter Travel Magazine

It’s still summertime, but in Colorado, we’re already gearing up for the winter. Miles recently wrapped up production on Alive: A Colorado Winter Travel Magazine, a book packed with all the latest and greatest things to see and do on a winter vacation in the Centennial State.

Since 2013, Miles has produced summer and winter editions of Alive, which targets new and out-of-state travelers. A 2014 profile of individuals who requested travel information on Colorado.com indicted that subscribers to Alive are likely to be past or regular travelers to Colorado.

To appeal to that audience, the publications offer more in-depth information on activities, attractions and trends that are farther off the beaten tourism path and less general than the all-encompassing Colorado Official State Vacation Guide...

Interactive Content Director
Content
Print/Publishing

Print Has Its Place

I love websites. I mean, I’d better. But when I’m discovering a new-to-me destination, there’s nothing I like more than having a hard copy of a guide to that place: its must-sees, its neighborhoods, its people. Once I have some background, I’ll dive into specifics on the web. For me, print is inspirational, and the web is informational.

And I’m not alone. In the past 12 months, 51% of adult Americans used print resources to plan travel (source: The State of the American Traveler, July 2015). Travel magazines, guidebooks, print publications from DMOs – even the newspaper and direct mail were cited as helpful in planning trips.

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Choosing an Environmentally Conscious Printer: Navigating the World of “Green” Printing

em>This post is part five of a five-part series Miles is publishing every Tuesday, through today, to help make your next print project a green one. To read the complete series, start here: Navigating the World of Green Printing. Choosing papers that contain recycled content or are produced under sustainable conditions is beneficial in creating a more environmentally conscious publication. Being aware of your printer’s efforts to be green is also important. Some questions to consider:

-Does your printer utilize soy or vegetable based inks? Widely available and significantly less harmful to the environment, inks derived from plant material are quickly becoming the industry standard....