View all posts: Print/Publishing

View all posts: Print/Publishing
Video Creative Director
Print/Publishing

FSC and SFI Certification: Navigating the World of “Green” Printing

This post is part four of a five-part series Miles is publishing every Tuesday, through March 12, 2013, to help make your next print project a green one. To read the complete series, start here: Navigating the World of Green Printing. You can’t talk about greener printing without throwing around the acronyms FSC and SFI. But, what are you really buying into when selecting an FSC sheet or FSC certified printer?

Forest Stewardship Council (FSC) is an independent, non-government based entity that promotes environmentally sound and responsible forestry. By sourcing timber from responsibly managed forests, the FSC believes it...

Video Creative Director
Print/Publishing

Recycled Paper Options: Navigating the World of “Green” Printing

This post is part three of a five-part series Miles is publishing every Tuesday, through March 12, 2013, to help make your next print project a green one. To read the complete series, start here: Navigating the World of Green Printing. Paper containing post-consumer waste (PCW) is a popular and widely available option. Usually noted as a percentage, guides printed on PCW paper can even sport a recycled content emblem serving as a reminder to your readers about your efforts to be environmentally conscious. A small drawback is that paper containing PCW usually costs more than non-PCW stocks. One mill, however, has managed to virtually eliminate these traditional up-charges by specializing in the creation of paper...

Head of Research and Insights
Print/Publishing

New Media - New Republic

From helping to found Facebook, helping elect Obama and helping define the future of publishing, Chris Hughes has never been shy in taking on a challenge, and perhaps The New Republic is his biggest one yet. 

The New Republic is one of the oldest and most prestigious US magazines. Published continuously since 1914, in recent years it has been losing circulation (like many magazines)...

Video Creative Director
Print/Publishing

Earth-Conscious Paper Manufacturing: Navigating the World of “Green” Printing

This post is part two of a five-part series Miles is publishing every Tuesday, through March 12, 2013, to help make your next print project a green one. To read the complete series, start here: Navigating the World of Green Printing. Energy Easily the biggest and most widely criticized issue with printing is the amount of paper used to create our beautiful, glossy marketing materials. Yes, it’s true it takes literally TONS of paper to create your average vacation guide or magazine. In addition, it takes an extraordinary amount of energy to harvest the trees, create the pulp, make the paper and ship it to the printing facility. Although many marketers are shrinking the size of their guides in...

Video Creative Director
Print/Publishing

It’s Not Easy Being Green: Navigating the World of “Green” Printing

If the idea of “green” printing strikes you as a bit of an oxymoron, you’re certainly not alone. With the entire planet becoming more environmentally conscious, marketers are stepping up their efforts to promote a greener image. This often includes an approach that cuts back from or entirely eliminates printed materials, transitioning to a suite of digital offerings in its place. Despite the cutbacks, the need for print still remains, and the good news is that it’s been getting a greener makeover. But, before we dive-in, let’s make something clear about digital: it is not carbon neutral. Although there are certain environmental benefits to the trend of “dematerialization” that we’re currently seeing with the global shift to digital, it isn’t without its own set of...