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For more than 100 years, print was the foundation of destination marketing. The Official Visitor Guide is almost as old as DMOs, which trace their origins back to the earliest convention and meetings bureaus set up in the late 1800s. Visitor guides published by cities, states and countries became a staple of visitor planning in the years after World War II — marketed via print or television advertising and a toll-free number available for consumers to order the guide. Orders for visitor guides became a major metric against which DMOs measured success in their marketing and campaign activity. Here at Miles, our origins as travel marketing experts go back 60-plus years. In the early decades of our company, print formed the primary way in which destinations presented and delivered travel information and content to prospective visitors.
New technology has always been part of travel – from the convenience of the automobile, to the wonders of flight and the global reach of the Internet.
In 2017, technology made another step change to move even further into the center of how travelers inspire, plan, book and share their travel experiences.
Miles has just published an updated and expanded version of its white paper, “Online Booking Solutions” for Destination Marketing Organizations. The 2017 edition of this Miles white paper highlights the critical role hotel information plays in travel and destination decisions.
Travelers may yearn for experiences when they travel to a destination – but a comfortable bed (at an affordable rate) is also on their mind in considering where to go. Information on hotels and places to stay have consistently been shown as one of...
The latest State of the American Traveler research from Destination Analysts focuses on the continued growth of mobile devices as increasingly important to all parts of travel and tourism. From inspiration and dreaming (e.g.: watching videos) to trip planning, booking and actual “in market” experiences (e.g.: sharing experiences via social media), smartphones are moving into the center of travel behavior.
At our November Next-Generation Mobile Webinar, Destination Analysts’ Erin Francis-Cummings summarized the key results from this study, and Lara Ortiz and Kim Palmer of Miles looked at critical best practices in design, development and optimization to take advantage of all the features and functionality of the latest smartphone technologies. We also looked at how more than 230 DMOs globally have adapted...
Destination Analysts with the support of Miles is launching an exciting, combined, State Tourism Website Conversion Study for 2017 — the largest and most comprehensive such study ever undertaken. This website conversion study will offer invaluable insights on how to build, manage and market a state tourism website (and its related digital marketing programs) that drives actual visitation, spending and length of stay — in short; ROI.
This project will be run by our longtime research partners at Destination Analysts, and is being supported and sponsored by Miles as part of our commitment to state tourism offices across the US — and to better understanding results-driven destination marketing. The program is open to all state tourism offices, and we are already anticipating at least 10 states will join the program, allowing for individual...