View all posts: Responsive

View all posts: Responsive

New White Paper: Responsive Design

When it comes to travel planning, mobile devices are used heavily both before and during travel, with 48% of travelers using a mobile device for aspiration research and 44% using it for planning. This trend, coupled with the fact that consumers move between devices – PC, tablet and mobile – when planning a trip means that it’s more important than ever for DMOs to have a solid mobile strategy.

The most effective way to succeed in this new multi-screen environment? Responsive design. Download the Responsive Design White...

Google’s Enhanced Campaigns Go Live

Yesterday marked the cut-off day for manually transitioning your Google AdWords campaigns to the company’s new Enhanced Campaigns; after July 22, all accounts were automatically upgraded – or will be, as the full transition will likely take some time.

There’s been a lot of buzz about the new Enhanced Campaigns since its initial launch in February. The main sticking point for most marketers is that brands can no longer target by device (desktop, tablet or mobile); rather, all campaigns are now distributed across all devices. This change makes the need for brands – and DMOS – to have a responsive-design website, or at the very least a mobile-first strategy, all the more important. (Read more about responsive design...

VP of UX & Optimization
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Responsive
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My Responsive Design Isn’t Responding!

Unless you’ve been holed up in your Mayan apocalypse bunker for the last year, you’ve probably heard something about Responsive Design. Called by many names, and difficult to consistently define, Responsive and/or Adaptive Design are essentially concepts that aim to make the web easier to use on a wide variety of devices. More or less, the goal is to take a single piece of content displayed on a single HTML page and rearrange, reformat and show/hide parts of the content to suit different display sizes.

This is important, because where we used to be dealing with, say, three or four different browsers or operating systems, we’re now dealing with multiple browsers across multiple operating systems across multiple devices with wildly different aspect ratios and resolutions. The number of combinations is staggering and continues to grow on an almost...