View all posts: SEM

View all posts: SEM
Director of SEO & Insights
SEM
SEO

Google's New SERP Layout: How it Affects Paid Search

Google recently completed the full rollout of a new search engine results page (SERP) layout for desktop. This update eliminated text ads in the right sidebar of desktop search results; instead, as many as four text ads will display above the organic listings (depending on the popularity of the query), and three text ads will show at the bottom of the page. This means that the total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven.

But don’t panic:

• From a paid search perspective, we don’t feel there is reason for concern for our clients, particularly those whose campaigns...

To Bing or Not to Bing?

Whether you’re the new kid on the block or an expert, you know that paid search can get complex, and fast. There are many tools, search engines, programs and more to help increase reach and manage your account(s). When looking to expand beyond Google in reach, one should not overlook Bing Ads. Here I’ve listed some pros to advertising with Bing Ads. But before getting into the benefits, let’s dive into what Bing Ads is. Bing Ads provides pay-per-click advertising on both Bing and Yahoo search engines from one platform. Bing & Yahoo combined only make up 28.7 percent of the search market share and, while this may seem like a curse in terms of reach, it is also a blessing. Here are some reasons why:

Lower Market Share:...

Senior Digital Analyst
Analytics
SEM

Making Life Easier with Google Tag Manager

As the Senior Digital Analyst here at Miles, I get to do a lot of fun things: researching user behavior on sites, finding areas of opportunity to make sites easier for users to navigate, even digging through user agents to build filters to stop bot traffic.

One of the recent fun things I've gotten to work on is migrating a client site from a custom Adobe Analytics implementation to Google's Universal Analytics using Tag Manager. We've written about Universal Analytics in the past, Google's newest analytics iteration, and how it means changing code on your site to use a new javascript library. We haven't talked much about Google Tag Manager. Google rolled out Tag Manager in late 2012 and made — and continues to make — fascinating updates to it.

What is Google Tag Manager? It's a...