View all posts: SEO

View all posts: SEO
Senior Digital Analyst
Analytics
Paid Search
SEO

Google Encrypts All Organic Searches

Hey, where did my organic keywords go?

They went private. Or more accurately, “Not provided.”

During the past few weeks, Google has been quietly making all search activity private – except for clicks on ads. When asked by Search Engine Land the reason for the abrupt change, Google replied: “We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.”

Marketers, SEOs and analysts rely on analysis of keyword searches by site visitors to optimize their sites and make them more visible in search engine results. Not knowing what visitors searched for to reach your site is kind of like...

Director of SEO & Insights
Marketing
SEO
Technology

Hop on the Google Carousel

Sometime in the last month you have done a Google search for “your city + hotel” and said “Whoa, what is that?” If not, go open a new tab, try it and then come back to the party.

 

Notice the new image results across the top of the page, complete with ratings and reviews? Google has rolled out the “Local Carousel” for searches that have clear intent to find local businesses. Throughout 2013, Local Carousel was popping up in beta testing in SERPs (Search Engine Results Pages), particularly for attractions and events. The full-blown U.S. rollout was confirmed in June, 2013. This new format appears along the top of the page and combines...

Director of SEO & Insights
Events
SEO

Highlights from SMX Advanced

Last week I traveled to Seattle to attend the SMX (Search Marketing Expo) Advanced conference. The folks from Search Engine Land [www.searchengineland.com] brought together top thought leaders and companies in the organic and paid search industry to geek out with us and go beyond the basics in their sessions. I primarily attended the SEO track, though I wish there were two or three of me to attend the concurrent sessions on paid and social. Here are five headlines I took away from the event:

1. Keep An Eye (or Ear) on the Direction Search Is Headed. Burdeep Singh Pall, corporate vice president for the Information Platform & Experience team at Microsoft/Bing gave the Wednesday keynote. He emphasized how the rise...

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