View all posts: Social Media

View all posts: Social Media
Digital & Social Media Content Manager
Content Marketing
COVID-19
Social Media

Social Media Best Practices During COVID-19

In this new environment of social distancing, travel restrictions and stay-at-home orders, social media usage spikes. For brands, this is the time to build community across your social channels. Those that inform, communicate and evolve will be better positioned to advance during the recovery period. The best practices and recommendations below serve as guiding principles on how destinations can approach social media in this unprecedented time.

Inform

  • Ensure that you have the necessary data, context and benchmarks set up to inform your social media strategy.
  • Set up alerts for updates across your location in order to stay up-to-date on news, guidelines and restrictions.
  • Monitor sentiment for your brand and utilize social listening tools to understand conversations taking place online...

Using Social Media to Bring New Life to Your Vacation Plans

Social media is a given when it comes to vacations. If you’re like most people, you’re already planning on posting photos and stories from your vacation to share with friends and relatives. But did you know that you can use social media to help plan your trip? Sites like Instagram, Reddit, Facebook, Travello, and Roadtrippers can bring new perspective to your trip before it’s even begun.

Gain Inspiration from Instagram

Trying to decide where to go? Instagram  is full of amazing travel blogs with photos and videos from all over the world. Earthpix is an inspiring travel blog with over 14 million followers that compiles travel photos from a variety of contributors. Beautiful...

Digital & Social Media Content Manager
Social Media
Technology

Three Keys to Unlocking Paid Social ROI

What is the ROI of social media? How are social ads affecting the bottom line? These questions are common ones.

As social networks continue to optimize experiences for users and monetize, businesses continue to see the decline of organic reach, making them pay to play. While the number of businesses utilizing paid social in their marketing strategy has increased, proving the effectiveness of these ads beyond the click or engagement is often challenged.

The first step in building an effective paid social strategy is in understanding how social ads work. Social ads are fundamentally different from other types of online advertising primarily because of the type of traffic they generate. Let’s look at consumer behavior here: People who click on Google Ads, for example, are actively looking to take action, whether that’s to book, visit or buy, while people...

Project Manager and Content Strategist
Marketing
Social Media

What the Changes at Facebook Mean for Tourism Marketers

Recently, there’s been some media focus on the new changes to Facebook and how this will be a game changer for businesses using Facebook as a means of communication with their current and future customers. 

User-generated content (UGC) was the fuel that drove Facebook’s growth. Facebook UGC includes status updates, information about yourself, your family and your weekly activities, photos of your favorite meals, videos of your cantankerous cat or of that look on your face the moment you stepped off the ledge of a bungee-jump.

 

Account Director/Senior Content Director
Print Guide
Social Media

New 100% UGC State Travel Guide First Of Its Kind

When the professionals at Miles brainstorm new product concepts for our destination partners, we consider several factors before landing on the recommendations we ultimately present. The most up-to-date travel research, the latest marketing trends, our own forward-thinking ideas and – most importantly – our client’s overall goals all play a critical role in this process. 

And when all of those planets align, the results are pretty stellar. That’s exactly what happened when Miles recently published a groundbreaking new state travel guide for Wild, Wonderful West Virginia.