View all posts: Social Media
Storytelling through Social-First Content: TikTok
TikTok has surpassed all social media (even Google) as the number one most downloaded app and the most-searched-for term in the last six months. More than a billion videos are viewed every day by the one billion active users (130 million in the United States)—though the app has been downloaded onto three billion phones.
With that, more accounts than ever have joined the video platform to showcase their destinations and companies. Hashtags like “Travel” and “TikTokTravel” account for billions of views, meaning people are desperate to see tourism on the app. These travel-related videos aren’t just limited to flight attendants dancing to Lady Gaga on an empty plane—companies are telling incredible stories that compel viewers to book trips. Below are our favorite examples of creators using powerful storytelling to pitch visiting them.
Mitchell Airport...
An Introductory Guide to TikTok
With more than 689 million monthly active users (as of January 2021), TikTok is the current social media darling. This mobile video platform for creators is engaging a younger generation to craft 30-second to minute-long vertical videos. There are more than 100 million U.S. users (August 2020), and while the app was made popular among Gen Z, the user base is growing up. In the U.S., 60 percent of users are 16–24, and 80 percent are 16–34 (June 2020). More than 90 percent of users use the app daily — with an average watch time of 53 minutes (July 2020). Overall, more than one billion videos are viewed per day on the app.
How does this apply to travel? There are more than 22.4B views under the #TikTokTravel. At current, few DMOs and travel brands are activating, so there is a huge opportunity to get organic distribution and connect with...
Social Media Best Practices During COVID-19
In this new environment of social distancing, travel restrictions and stay-at-home orders, social media usage spikes. For brands, this is the time to build community across your social channels. Those that inform, communicate and evolve will be better positioned to advance during the recovery period. The best practices and recommendations below serve as guiding principles on how destinations can approach social media in this unprecedented time.
Inform
- Ensure that you have the necessary data, context and benchmarks set up to inform your social media strategy.
- Set up alerts for updates across your location in order to stay up-to-date on news, guidelines and restrictions.
- Monitor sentiment for your brand and utilize social listening tools to understand conversations taking place online...
Using Social Media to Bring New Life to Your Vacation Plans
Social media is a given when it comes to vacations. If you’re like most people, you’re already planning on posting photos and stories from your vacation to share with friends and relatives. But did you know that you can use social media to help plan your trip? Sites like Instagram, Reddit, Facebook, Travello, and Roadtrippers can bring new perspective to your trip before it’s even begun.
Gain Inspiration from Instagram
Trying to decide where to go? Instagram is full of amazing travel blogs with photos and videos from all over the world. Earthpix is an inspiring travel blog with over 14 million followers that compiles travel photos from a variety of contributors. Beautiful...
Three Keys to Unlocking Paid Social ROI
What is the ROI of social media? How are social ads affecting the bottom line? These questions are common ones.
As social networks continue to optimize experiences for users and monetize, businesses continue to see the decline of organic reach, making them pay to play. While the number of businesses utilizing paid social in their marketing strategy has increased, proving the effectiveness of these ads beyond the click or engagement is often challenged.
The first step in building an effective paid social strategy is in understanding how social ads work. Social ads are fundamentally different from other types of online advertising primarily because of the type of traffic they generate. Let’s look at consumer behavior here: People who click on Google Ads, for example, are actively looking to take action, whether that’s to book, visit or buy, while people...
