View all posts: Social Media

View all posts: Social Media
Head of Research and Insights
Social Media

The Decline (and Death?) of Facebook as an Organic Publishing Platform

This is because to reach any significant number of your own fans/followers, you now need to advertise on the platform. An online community which grew explosively based on free, open conversation by its members has suddenly become a “pay-to-play” platform for business. 


Typical organic posts from commercial entities, which are not sponsored or “boosted” in any way, are now reaching only a small fraction (only 1%-2%) of their own fans/followers on Facebook. This change has been driven by slow but steady changes in Facebook’s “EdgeRank,” the complex...

Three Ways Your Pinterest Board Can Attract Visitors To Your Destination

Social media channels like Facebook, Twitter, Instagram and Pinterest offer marketing avenues that can be some of the easiest ways to connect with travelers as they are looking for inspiration for their next adventure. If you have chosen Pinterest as a one of your brand’s social media outlets, you will want to ensure what you are pinning is engaging and bringing pinners back to your site. Quality traffic from Pinterest will show where interest lies in the topics, places and themes you are pushing to the Pinterest world.

Pinterest is a great way to capture audiences at an early stage in their travel planning. 

Because of the appealing visuals and easy-to-use platform, Pinterest is a great way to capture audiences at an early stage in their travel planning. The boards, pins and...

President, Hospitality Division
Social Media

Modern-Day Innkeeping Means Modern-Day Marketing

Innkeeping is a tradition dating back to early Roman times. Travelers were greeted and served by a proprietor when they stopped to overnight in an establishment that offered food, drink and a place to sleep. Through the ages, the tradition of innkeeping has evolved as the type of accommodations available to travelers evolved. This long-established tradition of hospitality grew into creating a welcoming, home away from home where management becomes the caretaker and host providing the experiences of their guests.

During this evolution, the one constant was that the innkeeping function centered on operations, or the guest experience. Even as sales and marketing efforts grew, there still remained silos with operations over here and marketing over there. However, the advance of technology and consumer control over how they receive or distribute...

Hilton Sandestin Social Media Makeover: A Case Study

The Miles team created a social media content strategy and targeted Facebook advertising campaign for the Hilton Sandestin Beach Golf Resort & Spa that resulted in a 66% increase in engagement. Click here to read the case study

Content Strategist
Social Media

Instagram: Don't Leave Home Without It

Instagram celebrated its three-year birthday earlier this month, surpassing 150 million users. They introduced video in June and there’s even an unofficial “Instagram hotel” in Australia that offers free nights to users with more than 10,000 followers. (Australia itself is the most-followed destination in the world, with more than 200,000 users.) Destination marketers have embraced Instagram as another way to tell their destination’s story, and with a large selection of filters to apply to photos, it’s hard not to make a...