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What is the ROI of social media? How are social ads affecting the bottom line? These questions are common ones.
As social networks continue to optimize experiences for users and monetize, businesses continue to see the decline of organic reach, making them pay to play. While the number of businesses utilizing paid social in their marketing strategy has increased, proving the effectiveness of these ads beyond the click or engagement is often challenged.
The first step in building an effective paid social strategy is in understanding how social ads work. Social ads are fundamentally different from other types of online advertising primarily because of the type of traffic they generate. Let’s look at consumer behavior here: People who click on Google Ads, for example, are actively looking to take action, whether that’s to book, visit or buy, while people...
Safari users who upgrade to 12.0 version will be happy to learn that the version also includes an update to their Intelligent Tracking Protection (ITP). ITP version 1.0 launched summer 2017 with Safari 11.0.
ITP makes it difficult for advertisers to track Safari users’ behavior from website to website. It’s a feature to make users feel more secure. Safari updated to 12.0 in September 2018, strengthening that privacy feature with ITP 2.0.
However, if you’re an advertiser, these changes don’t make you happy at all.
ITP 2.0 makes it even harder for advertisers to collect data about Safari browser users and their surfing habits and interactions with websites after clicking through ads.
This blog was co-developed with Ara Parikh, Product Marketing Manager at OmniVirt.
At the recent 2018 Destinations International Annual Convention, Miles had the opportunity to share an immersive storytelling experience with convention attendees in our Global All-Stars Immersion Lab. Joined by the team at OmniVirt, we displayed a combination of Miles projects and OmniVirt projects that showcased interactive and immersive experiences.
Storytelling is a great way to show the strengths of a destination- the people, the culture, the hidden gems and all the experiences one can have. Sharing content that will engage and inspire travelers not only promotes a destination, but influences the viewer’s decision throughout the Trip Planning Life Cycle. At Miles, we curate...
It was the 103rd annual convention of the organization, which is the world’s leading industry body representing DMOs including CVBs, state and regional tourism organizations and national tourism offices. The convention, however, is the first for the organization under its new name and branding: Destinations International (formerly Destination Marketing Association International or DMAI).
With my colleague, Andrea Wood, The State of the American Traveler – Technology Edition webinar on June 1, 2017, also featured a deeper dive into the trends and practical takeaways in four areas of innovation: VR/AR, artificial intelligence (AI), Google’s Quick Answers and Google’s evolution of destination and travel content.
In this blog, we summarize the first two technologies we covered – and in a future blog will cover Google’s innovation in depth.