View all posts: Technology
This is the second of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies
Check out the other post in this series here
Another new major technology impacting today’s marketing landscape is Artificial Intelligence, or AI. This is one of the technologies that I think will have the greatest impact on marketing as we move into the future, and it’s already being widely adopted by major brands.
One of the most pervasive ways that brands are utilizing AI now is through chatbots. I’m sure you’ve experienced a chatbot — I use the one in my Bank of America app weekly (the chatbot’s name is, aptly, “Erica”), and I just unsubscribed from my NYT Crossword subscription via chatbot. It’s almost like talking to real...
This is the first of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies
Check out the other post in this series here.
Augmented reality… virtual reality… artificial intelligence — experiences that once seemed like something out of a sci-fi movie are quickly becoming the new normal in today’s marketing landscape.
These new technologies go hand-in-hand with experiential content to provide a superior customer experience, enabling more immersive storytelling and bringing your brand stories to life in new and exciting ways.
And here’s some more good news: you don’t have to be a tech guru to harness these technologies yourself and take your marketing to the next level.
About two years ago, Pokémon Go emerged as a new phenomenon that kids (and many adults) became obsessed with. The popular augmented reality (AR) game allows users to search for, battle with and train virtual characters using a mobile device’s GPS features. On any given day, people could be found wandering in search of these characters in real-world locations. I remember bumping into players so absorbed in the app, they weren’t paying attention to anything happening in the world around them.
My children were no exception to the obsession. They would always ask me to take them to organized events where they could search for Pokémon characters. Many days, my phone battery would be drained from hours of game play. As I watched them play at these events, I couldn’t help but notice they were completely ignoring the beauty of the real-world as they immersed...
What is the ROI of social media? How are social ads affecting the bottom line? These questions are common ones.
As social networks continue to optimize experiences for users and monetize, businesses continue to see the decline of organic reach, making them pay to play. While the number of businesses utilizing paid social in their marketing strategy has increased, proving the effectiveness of these ads beyond the click or engagement is often challenged.
The first step in building an effective paid social strategy is in understanding how social ads work. Social ads are fundamentally different from other types of online advertising primarily because of the type of traffic they generate. Let’s look at consumer behavior here: People who click on Google Ads, for example, are actively looking to take action, whether that’s to book, visit or buy, while people...
Safari users who upgrade to 12.0 version will be happy to learn that the version also includes an update to their Intelligent Tracking Protection (ITP). ITP version 1.0 launched summer 2017 with Safari 11.0.
ITP makes it difficult for advertisers to track Safari users’ behavior from website to website. It’s a feature to make users feel more secure. Safari updated to 12.0 in September 2018, strengthening that privacy feature with ITP 2.0.
However, if you’re an advertiser, these changes don’t make you happy at all.
ITP 2.0 makes it even harder for advertisers to collect data about Safari browser users and their surfing habits and interactions with websites after clicking through ads.