View all posts: Technology
This is the first of a series of posts focused on free tools that enable marketers to quickly and easily harness new technologies
Augmented reality… virtual reality… artificial intelligence — experiences that once seemed like something out of a sci-fi movie are quickly becoming the new normal in today’s marketing landscape.
These new technologies go hand-in-hand with experiential content to provide a superior customer experience, enabling more immersive storytelling and bringing your brand stories to life in new and exciting ways.
And here’s some more good news: you don’t have to be a tech guru to harness these technologies yourself and take your marketing to the next level.
About two years ago, Pokémon Go emerged as a new phenomenon that kids (and many adults) became obsessed with. The popular augmented reality (AR) game allows users to search for, battle with and train virtual characters using a mobile device’s GPS features. On any given day, people could be found wandering in search of these characters in real-world locations. I remember bumping into players so absorbed in the app, they weren’t paying attention to anything happening in the world around them.
My children were no exception to the obsession. They would always ask me to take them to organized events where they could search for Pokémon characters. Many days, my phone battery would be drained from hours of game play. As I watched them play at these events, I couldn’t help but notice they were completely ignoring the beauty of the real-world as they immersed...
What is the ROI of social media? How are social ads affecting the bottom line? These questions are common ones.
As social networks continue to optimize experiences for users and monetize, businesses continue to see the decline of organic reach, making them pay to play. While the number of businesses utilizing paid social in their marketing strategy has increased, proving the effectiveness of these ads beyond the click or engagement is often challenged.
The first step in building an effective paid social strategy is in understanding how social ads work. Social ads are fundamentally different from other types of online advertising primarily because of the type of traffic they generate. Let’s look at consumer behavior here: People who click on Google Ads, for example, are actively looking to take action, whether that’s to book, visit or buy, while people...
Safari users who upgrade to 12.0 version will be happy to learn that the version also includes an update to their Intelligent Tracking Protection (ITP). ITP version 1.0 launched summer 2017 with Safari 11.0.
ITP makes it difficult for advertisers to track Safari users’ behavior from website to website. It’s a feature to make users feel more secure. Safari updated to 12.0 in September 2018, strengthening that privacy feature with ITP 2.0.
However, if you’re an advertiser, these changes don’t make you happy at all.
ITP 2.0 makes it even harder for advertisers to collect data about Safari browser users and their surfing habits and interactions with websites after clicking through ads.
This blog was co-developed with Ara Parikh, Product Marketing Manager at OmniVirt.
At the recent 2018 Destinations International Annual Convention, Miles had the opportunity to share an immersive storytelling experience with convention attendees in our Global All-Stars Immersion Lab. Joined by the team at OmniVirt, we displayed a combination of Miles projects and OmniVirt projects that showcased interactive and immersive experiences.
Storytelling is a great way to show the strengths of a destination- the people, the culture, the hidden gems and all the experiences one can have. Sharing content that will engage and inspire travelers not only promotes a destination, but influences the viewer’s decision throughout the Trip Planning Life Cycle. At Miles, we curate...