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With my colleague, Andrea Wood, The State of the American Traveler – Technology Edition webinar on June 1, 2017, also featured a deeper dive into the trends and practical takeaways in four areas of innovation: VR/AR, artificial intelligence (AI), Google’s Quick Answers and Google’s evolution of destination and travel content.
In this blog, we summarize the first two technologies we covered – and in a future blog will cover Google’s innovation in depth.
New technology has always been part of travel – from the convenience of the automobile, to the wonders of flight and the global reach of the Internet.
In 2017, technology made another step change to move even further into the center of how travelers inspire, plan, book and share their travel experiences.
This summer I attended Digital Summit, a marketing conference with industry leaders that covers everything from content to email, social media, UX and design trends, mobile marketing and so much more. I attended sessions and roundtable discussions with experts from Microsoft, Apple, Pinterest, Instagram, Shutterstock, StumbleUpon, BlueHornet and many other significant players in the digital space.
Here are my top trends and takeaways from the event:
#1: Email is Alive and Well
Ask anyone—Gen Y, Millennials, Boomers—and the one thing they can agree on is that email is here to stay, and they plan on using it to communicate for years to come. In order for you to successfully reach these key audiences, you need to ensure your email marketing is Portable, Personal and Prescriptive....
In the second quarterly edition of the 2016 State of the American Traveler from Destination Analysts, we took a closer look at the adoption and use of new technology by American leisure travelers. In this blog, I suggest three important conclusions and related recommendations to consider in the review of your marketing plans – both for the balance of 2016 and into 2017.
Perhaps the most profound (if obvious) insight was the continued critical importance of word of mouth (especially, face to face) in the destination and other travel decisions by travelers. Word of mouth has always been fundamental...
Earlier this year I talked about hot trends in video production, and one prediction that has absolutely soared to the top of everyone’s “what’s hot” list is video shot by unmanned aircraft systems (UAS) – better known as drones.
2014 marked a simpler time in drone flying. It was the good ol’ days, a return of the Wild West but, y’know, in the sky. You probably heard news stories about drones potentially interfering with airplane flight paths, and even one especially intrepid drone that came in for a crash landing at the White House. As sales of drones continued to climb, it became more obvious that some form of regulation needed to be enacted in order to control where, when and who can fly – and, more importantly, provide clear guidelines so that all operators are flying safely. Limitations on hobbyists have been very reasonable on the whole, with very...