View all posts: Technology

View all posts: Technology
Senior Digital Analyst
Data
Technology

Safari Browser Changes vs. Advertisers: What You Need to Know

Safari users who upgrade to 12.0 version will be happy to learn that the version also includes an update to their Intelligent Tracking Protection (ITP). ITP version 1.0 launched summer 2017 with Safari 11.0.

ITP makes it difficult for advertisers to track Safari users’ behavior from website to website. It’s a feature to make users feel more secure. Safari updated to 12.0 in September 2018, strengthening that privacy feature with ITP 2.0.

However, if you’re an advertiser, these changes don’t make you happy at all.

ITP 2.0 makes it even harder for advertisers to collect data about Safari browser users and their surfing habits and interactions with websites after clicking through ads.

Vice President of Marketing
Technology
Trends

Immersive Storytelling Experiences

This blog was co-developed with Ara Parikh, Product Marketing Manager at OmniVirt.

At the recent 2018 Destinations International Annual Convention, Miles had the opportunity to share an immersive storytelling experience with convention attendees in our Global All-Stars Immersion Lab. Joined by the team at OmniVirt, we displayed a combination of Miles projects and OmniVirt projects that showcased interactive and immersive experiences.

Storytelling is a great way to show the strengths of a destination- the people, the culture, the hidden gems and all the experiences one can have. Sharing content that will engage and inspire travelers not only promotes a destination, but influences the viewer’s decision throughout the Trip Planning Life Cycle.  At Miles, we curate...

Head of Research and Insights
Technology
Tourism
Trends

Highlights from the Destinations International Annual Convention 2017

It was the 103rd annual convention of the organization, which is the world’s leading industry body representing DMOs including CVBs, state and regional tourism organizations and national tourism offices. The convention, however, is the first for the organization under its new name and branding: Destinations International (formerly Destination Marketing Association International or DMAI). 

Head of Research and Insights
Technology
Trends

Technology Trends and Takeaways

With my colleague, Andrea Wood, The State of the American Traveler – Technology Edition webinar on June 1, 2017, also featured a deeper dive into the trends and practical takeaways in four areas of innovation: VR/AR, artificial intelligence (AI), Google’s Quick Answers and Google’s evolution of destination and travel content. 

In this blog, we summarize the first two technologies we covered – and in a future blog will cover Google’s innovation in depth.  

Head of Research and Insights
Research
Technology

Technology Moves to Center Stage

Download The State of the American Traveler – Technology Edition research report

New technology has always been part of travel – from the convenience of the automobile, to the wonders of flight and the global reach of the Internet. 

In 2017, technology made another step change to move even further into the center of how travelers inspire, plan, book and share their travel experiences.