View all posts: Technology

View all posts: Technology

8 Trends & Takeaways from Digital Summit

This summer I attended Digital Summit, a marketing conference with industry leaders that covers everything from content to email, social media, UX and design trends, mobile marketing and so much more. I attended sessions and roundtable discussions with experts from Microsoft, Apple, Pinterest, Instagram, Shutterstock, StumbleUpon, BlueHornet and many other significant players in the digital space. 

Here are my top trends and takeaways from the event:

#1: Email is Alive and Well

Ask anyone—Gen Y, Millennials, Boomers—and the one thing they can agree on is that email is here to stay, and they plan on using it to communicate for years to come. In order for you to successfully reach these key audiences, you need to ensure your email marketing is Portable, Personal and Prescriptive....

Head of Research and Insights
Research
Technology

High Tech & High Touch

In the second quarterly edition of the 2016 State of the American Traveler from Destination Analysts, we took a closer look at the adoption and use of new technology by American leisure travelers. In this blog, I suggest three important conclusions and related recommendations to consider in the review of your marketing plans – both for the balance of 2016 and into 2017. 

Download the summary report of The State of the American Traveler TECHNOLOGY Edition

Perhaps the most profound (if obvious) insight was the continued critical importance of word of mouth (especially, face to face) in the destination and other travel decisions by travelers. Word of mouth has always been fundamental...

Video Creative Producer
Technology
Trends

Planet Drone: Videography is Only the Beginning

Earlier this year I talked about hot trends in video production, and one prediction that has absolutely soared to the top of everyone’s “what’s hot” list is video shot by unmanned aircraft systems (UAS) – better known as drones. 

2014 marked a simpler time in drone flying. It was the good ol’ days, a return of the Wild West but, y’know, in the sky. You probably heard news stories about drones potentially interfering with airplane flight paths, and even one especially intrepid drone that came in for a crash landing at the White House. As sales of drones continued to climb, it became more obvious that some form of regulation needed to be enacted in order to control where, when and who can fly – and, more importantly, provide clear guidelines so that all operators are flying safely. Limitations on hobbyists have been very reasonable on the whole, with very...

Head of Research and Insights
Technology
Trends

Virtual Reality Moves Towards the Mainstream

Is it virtual reality’s “big moment?” Is VR finally moving from early adopters towards mainstream consumer use? In early November 2015, the New York Times launched a major virtual reality storytelling initiative in partnership with Google – including mailing 1.3 million Google Cardboard headsets to its subscribers in the US. 

The New York Times’ first major VR story, The Displaced, plots the journey of three refugees from around the world seeking a new life. The VR experience allows viewers to follow the journey with the ability to look around the locations as a 360-degree immersive experience. That same weekend the New York Times Magazine also launched a VR experience,...

Online Video is Key to Travel Marketing Content

YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. And as we all know by now, Facebook has video content on auto-play as you scroll through your news feed. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.

Travel-marketing experts need to plan accordingly, as video is becoming the expected content for almost all generations, specifically the Gen Y/Millennials audience. Destination Analysts recently released their research for The State of...