View all posts: Tourism

View all posts: Tourism
Head of Research and Insights

A Critical Opportunity for Tourism & DMOs to Lead in the Recovery

Read more: For a wider overview of reopening and recovery best practices, see my blog “Eight Essentials in Tourism’s Restart & Recovery”

The COVID-19 crisis impacting travel and tourism is first and foremost a health crisis. The recovery of our tourism industry is entirely dependent on first tackling the crisis with good health policy. This includes universal mandates on wearing masks in public places in the U.S. and many other countries where community transmission is an issue. Failing to do so not only risks the health of...

Preparing to Reopen: Travel Industry Guidelines & Tools


As we enter the next phase of responding and adjusting to the effects of COVID-19, mandatory travel restrictions are evolving and starting to loosen to different degrees around the world. The travel industry is preparing for these developments by creating plans to address safety concerns and considerations in the post-crisis travel landscape. This week, the U.S. Travel Association led the way by submitting comprehensive health-focused guidelines for travel businesses, entitled "Travel in the New Normal," to the White House and every state's governor. The guidance was developed in collaboration...

Celebrate National Travel & Tourism Week 2020

National Travel and Tourism Week is a favorite annual tradition for the U.S. travel community. This year, the spotlight for the 37th NTTW (May 3-9) is on resilience and hope in the face of the COVID-19 pandemic, reflected in this year’s theme: The Spirit of Travel. 

Celebrated annually during the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, paying homage to its indomitable spirit and elevating the role it will play in America’s economic recovery.

Tourism Can Lead the Way to Recovery – If Budgets are Intact

COVID-19 has brought the tourism industry to a complete halt in a way that could never have been planned for or expected. In the past, we have seen significant impacts to travel and tourism based on world events, including 9/11 and the Great Recession, and localized impacts due to natural disasters such as hurricanes, fires, earthquakes and tornadoes — but nothing on the scale we are seeing today.

In each of these past situations, we learned lessons about community recovery, federal assistance and future emergency planning. Tourism professionals are reviewing, discussing and analyzing these past lessons to plan for how to recover from the impact of this pandemic. But the key resources we cannot overlook are the case studies about defunding or dramatic funding decreases to DMOs and state tourism offices.


Head of Research and Insights
Destination Marketing

Trust in Place: Lessons from Copenhagen

This is the second post in a three-part blog series recapping the presentations from Global All-Stars Mainstage in 2019*. Check out Part 1 on Mark Ellwood's presentation.

  • Watch Signe’s presentation here
  • View Signe’s slides here
  • See all the Global All-Stars 2019 speakers here

Signe Jungersted was, until earlier this year, the Director of Destination Development at Wonderful Copenhagen, and is a central figure in the development of its widely...