View all posts: Tourism

View all posts: Tourism
Account Director/Senior Content Director

When Tragedy Struck, WV Tourism Office Put Residents First

But when devastating floods ravaged several counties – killing 23 people, destroying 2,500 homes and leveling entire towns – our partners in Wild, Wonderful West Virginia did the opposite. They hit the “pause” button on all marketing efforts. 

Not because they were giving up, but because they wanted to help.

Under the rallying cry #WVstrong, Tourism Commissioner Amy Shuler Goodwin sent her crew of marketing professionals out in the field, where they delivered supplies, helped clear debris and, sometimes, just offered a shoulder to cry on or a hug to those who had lost nearly everything in one of the worst catastrophes in state history.

“West Virginians take care of our own,” read a post on the state’s Facebook page, showing a...

Content Director

The New Bermuda: Legend & Lure

First, let’s clear up a few mysteries about Bermuda, starting with where it’s located. It isn't in the Caribbean as many guess – it’s way out in the Atlantic, 600 miles east of North Carolina and almost 1,000 miles north of Puerto Rico. Bermuda isn’t near anywhere else and can’t be compared to anywhere else. Also, the temps are a bit cooler than you might imagine. 

Our team has learned a lot about the island. Beyond pink sand, great sailing, famous shorts and a tempting set of unofficial national drinks (the Rum Swizzle and Dark ‘n Stormy®) there are many lesser-known treasures. Otherworldly caves, blue-water grottos, a jungle and a UNESCO World Heritage Site (the Town of St. George) are just a few. You can get to Bermuda by plane, cruise ship or private boat, but you can’t rent a car when you get there – only residents are permitted to drive. Luckily,...

Content Manager

Hooray for Hollywood South: How TV and Film Boost Tourism in Louisiana

Louisiana’s high profile on the big screen has had a profound positive effect on our tourism industry. A whopping 14.5 percent of out-of-state visitors came here because of TV shows or films they saw that were shot in Louisiana.

The Bayou State boasts some pretty impressive numbers: In 2013, more films and television shows were shot here than any other state in the U.S. 12 Years a Slave, which won that year’s Academy Award for Best Picture, was shot at locations throughout Louisiana. The top-grossing film of 2015, Jurassic World, was shot partly in New Orleans. And NCIS: New Orleans, which premiered in 2014, is currently one of the top-rated shows on television, regularly garnering more than 10 million viewers on Tuesday nights.

Viewers mean money, and millions of both are coming into the state along with film productions....

Brand USA Marketing Executive

Heritage Tourism Attracts Baby Boomers

It all started with my passion for reading coupled with my interest in ghosts and the paranormal. Living just 15 minutes north of St. Augustine, Florida, I am very fortunate to be able to visit the nation’s “oldest city” quite often. Founded in 1565, the city offers a plethora of “haunted” experiences within a rich historic and cultural backdrop.

A number of years ago I was perusing the shops along St. George Street, in the heart of St. Augustine, when I picked up a book, “Haunt Hunters Guide to Florida” by Joyce Elson Moore. It was this gem of a book that changed how I look at travel experiences through more of a historical lens. “Haunt Hunters Guide to Florida“ was a great read that lead me to previously unknown places of intrigue in my own backyard. I started to delve further into the ghost stories with visits to the St. Augustine Lighthouse, Harry’s...

Content Strategist

Destination Marketing Optimization Webinar

With competition high for tourism tax dollars, it’s crucial for destination marketers to take advantage of every opportunity to entice travelers to select your destination for their next trip. Many marketers rely on their website as the primary resource to inform potential travelers, but is your website really engaging visitors as they research? Gray Lawry of Miles, Chase Curtin of Get Smart Content and Stephanie Hemmann of visitPA presented an exciting webinar on December 10 in which we transformed the meaning of DMO from Destination Marketing Organization to Destination Marketing Optimization.

Presented as part of Miles’ educational partnership with the Southeast Tourism...