View all posts: Travel Publications

View all posts: Travel Publications

Exploring Colorado's Roots

This past May, Miles debuted Colorado Roots, a brand-new guide for local-food eaters, craft-beer lovers, scenic-byway drivers, fresh-fruit pickers, history-museum browsers, tiny-lamb petters and dude-ranch fanciers.

In the guide, state’s rural areas are brought to life as retreats for travelers whose appetites for these kinds of trips are ever increasing. Ideas within include touring an artisan distiller who’s crafting spirits from famously sweet peaches grown just down the road; staying overnight at a farmhouse B&B that invites guests to help with the grape harvest and make friends with the babydoll sheep that graze among the orchard and “keep the alleyways mowed;...

ALIVE: A Colorado Travel Magazine Case Study

Miles worked with the Colorado Tourism Office to create a new lifestyle magazine targeting new and return out-of-state travelers. Summer and winter issues of ALIVE feature in-depth vacation ideas and incredible images delivered in an inviting, inspirational tone that speaks to the state’s “Come to Life” campaign. So far the response has been overwhelmingly positive, with the first issue’s print run exhausted in less than three months. Even as DMOs continue to ramp up their digital presence, the success of magazines such as ALIVE reinforce the continued relevance and importance of print publications, and how targeted content can engage consumers across multiple outlets.