View all posts: Trends
Storytelling through Social-First Content: TikTok
TikTok has surpassed all social media (even Google) as the number one most downloaded app and the most-searched-for term in the last six months. More than a billion videos are viewed every day by the one billion active users (130 million in the United States)—though the app has been downloaded onto three billion phones.
With that, more accounts than ever have joined the video platform to showcase their destinations and companies. Hashtags like “Travel” and “TikTokTravel” account for billions of views, meaning people are desperate to see tourism on the app. These travel-related videos aren’t just limited to flight attendants dancing to Lady Gaga on an empty plane—companies are telling incredible stories that compel viewers to book trips. Below are our favorite examples of creators using powerful storytelling to pitch visiting them.
Mitchell Airport...
Creative Strategies for Marketing Road Trips
As mandatory travel restrictions have eased in some parts of the country, Americans are looking for safe ways to get out and explore. Naturally, a good old-fashioned road trip comes to mind. In fact, Longwoods recently found that among Americans who are planning to travel, the majority (61%) will travel by car.
Many destinations are eager tap into this trend, so travelers are currently being flooded with road trip marketing. How do you cut through all the noise and set your destination apart? Read on for ideas on how to delve...
Funding Futures – Major Opportunities for DMOs in the COVID-19 Crisis
Download the full report, report sections and the DMO research- Watch the webinar held as part of U.S. Travel Association's ESTO Webinar Series on August 20, 2020
Miles Partnership has just released a major report addressing a critical challenge facing DMOs across North America and around the world. Facilitated along with partners, Civitas and Tourism Economics, ...
8 Principles for Destinations in a World Facing COVID-19
The novel coronavirus, COVID-19, is creating a cascading series of unprecedented challenges for the tourism industry and wider economy. Rapidly changing events, the complexity of the issues involved plus the natural human emotion of fear are creating a hugely demanding environment for tourism leaders. Here are eight principles to help guide your decisions and provide practical information to government and industry partners as well as your wider community.
1. Facts Not Fear – Amplify expert, independent information.
Understandably there is a lot of concern and yes, fear, about the health and economic consequences of COVID-19. It is important to recognize and empathize with these feelings but also focus on expert, government-led health and economic/business advice. This includes highlighting official advice from...
Key Takeaways from the Digital and Social Media Marketing Summit in Denver
While at the Digital and Social Media Marketing Summit in Denver, an overarching message became clear as the last speaker finished her presentation. With a range of topics from influencer marketing to artificial intelligence, each one presented an alternative way to effectively reach target audiences through personalization.
Three key takeaways from the summit are summarized below:
Branding & “You-Centric” Marketing
To start off the conference, brand strategist Melanie Spring said, “your brand is what everyone else is saying about you, not what you’re saying about yourself.” While brand strategy plays an important role in marketing, it’s ultimately the customers’ perception that will define who you are as a brand. That’s why it has become more important than ever to meet your customer where they are, not where you want...
