View all posts: Trends

View all posts: Trends
Head of Research and Insights
Tourism
Trends

Trust in the Future: Global All Stars 2019 Recap

This is part of a three-blog series recapping the presentations from Global All-Stars 2019. 

  • Watch Mark's presentation here
  • View Mark's slides here

Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.

At the 2019 Annual Convention in St. Louis, Missouri, three speakers presented at Global All-Stars with a unifying theme of...

Head of Research and Insights
Google
Trends

A New Normal for DMO Website Organic Traffic

Our latest study of 36 DMOs highlights even greater challenges to DMO website traffic – and the importance of partnerships with major platforms like Google.

Learn more about the Google DMO Partnership Program

For the last 3+ years, Miles Partnership has been analyzing, blogging and speaking about the dramatic changes we are seeing to the organic traffic of destination and other tourism websites. Organic traffic makes up more than 50% of the website traffic on average for DMOs* but this critical and free source of traffic is under mounting pressure.  

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Marketing Manager
Tourism
Trends

2018 Destinations International Annual Convention Recap

Earlier this summer, members from the Miles team attended the 2018 Destinations International Annual Convention in Anaheim, California. The 104th Annual Convention brought together over 1,600 industry members for a jam-packed event full of insightful sessions and opportunities to learn about the latest topics and trends in the industry. Our team had a great time and we’re already looking ahead to the 2019 Annual Convention in St. Louis next summer!

Read this blog for a recap of Miles’ participation at the convention along with some additional resources you might find helpful including access to session recordings and presentation decks.

Vice President of Marketing
Technology
Trends

Immersive Storytelling Experiences

This blog was co-developed with Ara Parikh, Product Marketing Manager at OmniVirt.

At the recent 2018 Destinations International Annual Convention, Miles had the opportunity to share an immersive storytelling experience with convention attendees in our Global All-Stars Immersion Lab. Joined by the team at OmniVirt, we displayed a combination of Miles projects and OmniVirt projects that showcased interactive and immersive experiences.

Storytelling is a great way to show the strengths of a destination- the people, the culture, the hidden gems and all the experiences one can have. Sharing content that will engage and inspire travelers not only promotes a destination, but influences the viewer’s decision throughout the Trip Planning Life Cycle.  At Miles, we curate...

Head of Research and Insights
Travel
Trends

Word of Mouth Still Rules for Hyper-Informed Travelers

In our recent blog, “The Hyper-Informed Traveler, a Decade of Growth,” we highlighted the growing fragmentation and complexity of media use by US leisure travelers. The travel media landscape of 2018 presents a bewildering range of media, content and channels used by travelers in researching travel and planning their next trip. 

But outside of media, one channel remains dominant in shaping travelers’ perceptions and decisions–traditional word of mouth. Travelers talking to family and friends about their experiences remains the most important source of information by some distance. When Destinations Analysts plots all media by frequency of use and level of trust, no other source of information compares. The graph below from Destination Analysts highlights the dominance of Word of Mouth. The left or Y-axis plots the Level of Trust held in media sources by US travelers and the bottom or X-axis tracks the frequency of use.  The size of the data points signifies the importance of the media source.