View all posts: Trends
At our December “The Year in Review and Year Ahead” webinar, Phocuswright’s Douglas Quinby identified 10 key trends for destination and tourism marketers. Building on five of these key trends, Miles’ Chris Adams summarized specific examples, recommendations and resources for action for destination and tourism managers and marketers.
As you head into 2018, use these recommendations and resources as inspiration for your New Year’s marketing resolutions:
Miles team members recently attended some of the industry’s top events and brought back highlights on the topics and trends discussed. We wanted to share a few takeaways from these conferences that will likely play a role in the travel and tourism industry as we move into 2018.
Skift Global Forum
The “TED of travel” and one of the most creative business gatherings in the global travel industry, Skift’s Global Forum focuses on the future of the travel industry and the industry leaders creating and defining the way. Miles’ Vice President of New Business Development/Creative Director Elena Prostova attended and highlighted two key themes that drove conversation at the event and throughout the industry.
Complex. Fragmented. Comprehensive. These are just some of the adjectives that can be used to describe how travelers plan their trips in 2017. Here at Miles, we have coined the term “Hyper-Informed” to describe the travel media landscape and the sources of information that travelers now access.
At Miles, we have been monitoring the media use and travel planning behaviors of travelers for more than 10 years with our research partner Destination Analysts. Their State of the American Traveler quarterly survey of U.S. leisure travelers has consistently tracked a rise in the range and complexity of media that travelers are accessing. This has a created a Hyper-Informed Traveler: More visitors are using more sources of information than ever before in the history of our industry.
The third quarterly edition of The State of the American Traveler expands from its past look at different generations of U.S. travelers to look more broadly – and narrowly – at U.S. leisure travelers. The team at Destination Analysts, with whom we have been working for 10 years as the sole sponsor of their State of the American Traveler research report, define and describe six U.S. traveler segments in detail.
It was the 103rd annual convention of the organization, which is the world’s leading industry body representing DMOs including CVBs, state and regional tourism organizations and national tourism offices. The convention, however, is the first for the organization under its new name and branding: Destinations International (formerly Destination Marketing Association International or DMAI).