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YouTube SEO & Channel Optimization Best Practices - Optimizing Your Channel (Part 1)
Create video content, they said. It would be fun, they said. And it is...until all that time and creativity nets you with disappointing views and little engagement. So, what’s the deal? What’s the secret sauce to unraveling the mysteries of YouTube and its sacred algorithm?
If you don’t understand how YouTube’s algorithm works, it can make it difficult to present your content on your channel in a way that will get the right viewers to watch and engage with your video. And while YouTube is constantly tweaking the way its algorithm operates to control viewer behavior, here are some of our suggestions on how to optimize your content and channel for the best possible organic results.
Let’s Get Basic
Why do we even care about YouTube anyhow? When you’re the second most-used search engine in the world, built on the first most-used...
Producing in My Pajamas: Adventures in Remote Production (Part 2 – Remote Production 2.0)
(This is a continuation of Producing in My Pajamas Part 1.)
Once upon a pandemic, San Francisco Travel had the opportunity to interview five local celebrities: Coach Steve Kerr (Golden State Warriors), Mayor London Breed, Lexi Pence (YouTube Personality), Hunter Pence (Former San Francisco Giant), and Francis Ford Coppola (Winemaker and Director). The twist? San Francisco was on lockdown, and that was only the first challenge of many that we needed to ninja our way around to make this happen.
With this prospect, they wanted to create a hero video that would speak to their COVID recovery messaging and use of the tagline “Our Gate is Open™.” Given that this was a once-in-a-lifetime...
Producing in My Pajamas: Adventures in Remote Production (Part 1 – Remote Production 1.0)
It was March 2020, I was mentally preparing for a busy season of video production. Undoubtedly, I would be whisked away to any number of different destinations through the end of the year, staying in countless hotels and racking up all those frequent flyer miles. As I was making a mental note of my travel “must-haves” to preemptively pack in preparation for what we were predicting would be a busy season, I caught an earful of the news. The NBA was postponing their season because of COVID-19. Um…what?
Yes, the virus became real for me when professional sports decided to shut-it-down. And while the first few weeks working remotely proved a welcome respite from the slog to and from the office and having to dress like a grown adult, as the weeks ticked by it became clear that we were going to have to pivot and pivot HARD in order to keep...
Optimizing for YouTube: 9 Best Practices for Getting Eyes on Your Video Content
Did you know YouTube is the second most-visited site in the world? It attracts about 44% of all internet users, making video content absolutely vital to every DMO’s content strategy. And since the onset of COVID-19, it’s become even more important: YouTube.com rose 15.3% in March alone, climbing toward 200M visits per day. So, we all understand that we need great video content, but here’s the more important question: How do you get potential visitors to view the great video content you’ve spent time and money producing?
The answer starts with search engine optimization....
Moving Picture Magic - 2020 Edition - Part 2
This is the second blog in the series, "Moving Picture Magic - 2020 Edition," showcasing top performing online videos from DMOs around the world.
In late 2019 and early 2020, Miles Partnership reviewed the online video libraries (primarily on YouTube) of over 180 destination marketing organizations (DMOs) around the world. We have identified a top ten list as well as a wider gallery for more ideas and inspiration.
In the first blog of this series, we provided additional detail on this analysis and identified the first five of the top 10. Here are the remaining five videos, with commentary on their powerful storytelling and what we feel makes...
