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Destination Analysts with the support of Miles is launching an exciting, combined, State Tourism Website Conversion Study for 2017 — the largest and most comprehensive such study ever undertaken. This website conversion study will offer invaluable insights on how to build, manage and market a state tourism website (and its related digital marketing programs) that drives actual visitation, spending and length of stay — in short; ROI.
This project will be run by our longtime research partners at Destination Analysts, and is being supported and sponsored by Miles as part of our commitment to state tourism offices across the US — and to better understanding results-driven destination marketing. The program is open to all state tourism offices, and we are already anticipating at least 10 states will join the program, allowing for individual reporting and invaluable comparisons against a peer group of other states.
This multi-state website conversion study is open to all 50 state tourism offices – both clients and non-clients of Miles and will be run by the independent, specialist destination research firm of Destination Analysts.
This new major state study builds on the 13 CVB website study that Destination Analysts has been running through 2016 with DMA West, which Miles also sponsored. (Read more about that here.) The results of this study have been exciting and impactful for the CVB sector— and the new, year-long state study will complement this by defining the state tourism website content, features, functionality, etc that help influence actual visitation.
We will be running a webinar at 2 p.m. EST on Thursday, December 8 (repeated on Thursday, December 15) for all state tourism researchers and marketers to be briefed on the program. State tourism marketing or research staff (or their agency partners) can join either of these webinars.
Please join the webinar at 2 p.m. EST on December 8 or December 15 at:
Conference Call Number: 872-240-3311
Access Code: 437-781-405
Webinar link: https://global.gotomeeting.com/join/437781405
We encourage representatives from all states to attend one of these two briefings, or to contact Erin Francis-Cummings at Destination Analysts or Chris Adams at Miles directly to learn more about the project’s proposed methodology and deliverables to the participating states, as well as to ask questions.
We look forward to supporting this study through 2017 and bringing additional insights and critical takeaways as the public results become available later in the year as well as in a final, public report in Q1 2018.
Chris has more than 15 years working with destinations in the U.S., New Zealand, Australia and the UK. He is responsible for keeping Miles and our clients in tune with the latest trends, research and analytics in travel. He provides strategic recommendations based on that research and data, and his depth of understanding of online marketing means Chris is in demand at tourism technology and research conferences.