National Travel and Tourism Week is a favorite annual tradition for the U.S. travel community. This year, the spotlight for the 37th NTTW (May 3-9) is on resilience and hope in the face of the COVID-19 pandemic, reflected in this year’s theme: The Spirit of Travel.
Celebrated annually during the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, paying homage to its indomitable spirit and elevating the role it will play in America’s economic recovery.
“Through every hardship, I find myself in awe of the travel industry’s ability to join together, adapt, and emerge stronger than before,” said U.S. Travel Association President and CEO Roger Dow in an official release. “This is our toughest challenge yet, but what I’ve seen is that the spirit of travel has not been shattered.”
Since in-person rallies and events for NTTW are not an option this year, 2020's celebration will be virtual. U.S. Travel is encouraging the travel community to engage and participate in a variety of virtual and digital ways, and have also built a a resource toolkit. This toolkit includes options for promoting the spirit of travel through social media engagement and ways to encourage optimism and preparation for the future, along with ideas for supporting COVID-19 relief efforts. Visit ustravel.org/NTTW to learn more about the week's events and find out how you can participate.
All week, Miles will be joining in the NTTW fun, too. We'll be sharing travel memories, inspiration, resources and more to honor and celebrate The Spirit of Travel that unites us all. Follow along Facebook, Twitter, Instagram and LinkedIn.