Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Account Executive
Travel

Reason to Travel #3: To Find Yourself

I hear more and more people doing what I’m going to call “genetic tourism:” seeking their heritage by going back to where they think they’re from, or where DNA says their parents, grandparents or distant relatives came from, and learning about themselves by tracing their family stories or genes.

Two years ago, Ancestry.com partnered with Go Ahead Tours and began offering genealogy-themed trips across Europe. Ancestry.com also worked with Cunard and the Queen Mary 2 to put together a westbound transatlantic cruise where passengers would retrace the steps their ancestors took from England to America, with genealogists offering workshops and telling stories each day. In 2020, another QM 2 cruise will coincide with the 400th anniversary of the Mayflower voyage, where many Americans can now trace their own beginnings.

Epublishing Project Manager
Email Marketing
Marketing

7 Tips to Keep Your Email Subscriber Form Compliant

Last year it was GDPR; a few years before that it was CASL; and even before that it was CAN SPAM. Rules regarding how to gain new subscribers, and what you need to do to ensure you can keep them on your list, are changing.

With each new set of rules, updates to your form need to happen. While this may be time consuming, in the end these changes will most likely help you to make sure you are only adding highly engaged subscribers. Not only that, but it will also help increase your deliverability. If you are new to email marketing, or just want to double check that you have all the information you need to set up your new form, below is a list of things your online subscribe form must have.

  1. Have an unchecked box that states they are giving you permission to send emails. It can be something as simple as, “Yes, please send me email about…” If you are...
Account Director/Senior Content Director
Content
Marketing

Why Click-Bait Gets a Bad Rap – But Shouldn’t

We’ve all seen the links.

“We say goodbye to Kelly Ripa!” or “American Icon Clint Eastwood gone too soon!”

We know they’re not true, but how many of us click on them anyway out of sheer curiosity, just to see what crazy things the interwebs have to say that day?

That’s exactly what the folks who wrote those misleading links want you to do. They’ll say whatever it takes to get a user to click, because – sadly – it works.

These are the shysters who give “click-bait” a bad name, which is a terrible thing. Because when utilized correctly to deliver the content promised, attention-grabbing link text is a beautiful thing – an incredibly effective marketing tool that gets your content seen by the people who want it.

Travel Media Sales and Marketing Executive
Travel

The Magic of Solo Travel, Part 2

In follow-up to my original post, below are some additional ideas on the types of places that are great to incorporate into your solo travel experiences. Enjoy the magic of your solo journey!

Museums and Galleries

Going to a museum when you’re by yourself is awesome: You can look at anything you want for as long as you want. You can turn in any direction, linger as long as you like by the pieces or subjects that intrigue you, and breeze right by the ones that don’t. You will be able to weave through crowded museums and get up close to that Picasso you’ve always wanted to see!

Outdoors and Nature

Being in the outdoors alone is pretty spectacular. Experience a nature trail in the woods. Visit a botanical garden or arboretum. Take yourself on a romantic walk by the...

Travel Media Sales & Marketing Executive
Travel

Using Pinterest for Travel Planning

I recently attended the Illinois Governor's Conference on Travel and Tourism, and one of the break-out sessions was titled, “The Power of Pinterest and Visually Stunning Content.” As an occasional user of Pinterest, I have a few boards that I've made for redecorating rooms in my home, workouts or recipes that I've come across, and inspiring DIY projects, but I'd never really used it to look for travel inspiration.

The more that I thought about it, though, Pinterest makes the perfect place to research travel ideas because the content is completely visual. In fact, with over 200 million monthly users, 68% of the Pinterest audience is actively building boards for activities in places where they plan to travel, and 93% of users are planning future travel purchases. Equally interesting is the fact that Pinterest has now been ranked as one of the top three travel...