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It’s always a good time to promote and utilize your video content. You’ve invested time and resources in telling your story using this most-engaged-with medium; in fact, reports show that people are nearly 10 times more likely to remember content they watch via video versus content they read. And at the moment, we're consuming digital content at record levels while we're stuck at home due to shelter-in-place restrictions. However, the COVID-19 crisis also means that the majority of new video production has come to a halt, so it's vital to figure out a strategy to effectively leverage what you already have. Here are some tips and best practices for getting the most mileage out of your existing video content.
1. Leverage All Channels
You have multiple channels (your own website, YouTube, Facebook, Instagram, etc.) that...
In times of uncertainty, one of the best strategies businesses have is to ensure they are providing accurate and up-to-date information for customers who are searching for answers online. This has become particularly true during the COVID-19 pandemic. While Yelp may not be a focus for some business categories, it can be a huge opportunity for service providers, restaurants and other essential businesses.
Yelp’s user-generated reviews inform consumer decisions for millions of people on a daily basis, so making sure that a business is accurately represented on the platform can be a significant opportunity to reach potential customers. While that advice was certainly true before COVID-19, it’s even more true now when people have questions about whether a business is open, what types of services can be offered virtually, or if a business is...
In this new environment of social distancing, travel restrictions and stay-at-home orders, social media usage spikes. For brands, this is the time to build community across your social channels. Those that inform, communicate and evolve will be better positioned to advance during the recovery period. The best practices and recommendations below serve as guiding principles on how destinations can approach social media in this unprecedented time.
- Ensure that you have the necessary data, context and benchmarks set up to inform your social media strategy.
- Set up alerts for updates across your location in order to stay up-to-date on news, guidelines and restrictions.
- Monitor sentiment for your brand and utilize social listening tools to understand conversations taking place online...
Life has changed dramatically over the last few weeks—especially for destination marketers and hoteliers. Government regulations, coupled with traveler fear and anxiety, have brought the industry to a standstill. Many of our customers have questioned when and how to promote their brands during this time, and how to strike the right tone in this uncharted territory.
Personalization strategies can help answer some of those questions and ease a bit of the burden that many destination marketers feel. Below are a few tips to implement personalization strategies on your destination website during the COVID-19 crisis.
1. Prevent Information Overload.
The most important thing...
COVID-19 couldn’t have come at a worse time for many travelers. Depending on where you are in the world, you have likely canceled vacation plans that were meant to soothe spring fever or realized you won't be able to take that one last trip before summer wraps up. I’m right there with you. I recently had to pull the plug on two of my own trips and would be lying if I said there wasn’t some very un-adult sulking involved.
As the situation has unfolded, however, I’ve realized that holiday fun isn’t where my focus should lie right now. It’s more important to practice social distancing for the sake of others. For my immunocompromised boyfriend. My aunt who’s in the middle of chemo. My 80-plus-year-old grandparents. And for all of your favorite people who...