As marketers, it’s not surprising we are always looking to identify emerging trends and determine the best way to market to those trends in order to achieve our goals. The Avant-Guide Institute is considered one the leaders in identifying trends based on its worldwide network of spotters.
Daniel Levine is the leader of an international team of spotters who endlessly search the globe for the latest products, ideas and experiences. As the Executive Director of The Avant-Guide Institute, Daniel is a well-known trends consultant who helps companies, destinations and travel-related brands understand how to embrace trends to attract visitors and boost revenue.
During this year’s Global All-Stars Marketing Institute, at the annual DMAI conference on July 16, Levine will share how to harness the power of trends to make destinations more relevant, alluring and profitable.
In the video below, he gives us a sneak peak at what we can expect and discusses how trends are not isolated to one business segment, but are broad based and that understanding the best practices of other industries can help the travel industry attract the customers they seek. He also addresses the difference between a trend and a fad.
This is the first part of a two part preview for Daniel’s session. We’ll share part two in a separate post.
To hear more from Daniel, you can sign up to attend this year’s Global All-Stars session, presented in partnership between DMAI and Miles. The session will also feature expert DMO panelists from Orlando, Australia and Ireland sharing their case studies and the always popular Insights research session.
For more information and to sign up for Global All-Stars, click here. The session is free to DMAI conference attendees, but space is limited.