With competition high for tourism tax dollars, it’s crucial for destination marketers to take advantage of every opportunity to entice travelers to select your destination for their next trip. Many marketers rely on their website as the primary resource to inform potential travelers, but is your website really engaging visitors as they research? Gray Lawry of Miles, Chase Curtin of Get Smart Content and Stephanie Hemmann of visitPA presented an exciting webinar on December 10 in which we transformed the meaning of DMO from Destination Marketing Organization to Destination Marketing Optimization.
Presented as part of Miles’ educational partnership with the Southeast Tourism Society, the webinar illustrates ways for DMOs to maximize their destination marketing to ensure their website content is engaging visitors when it matters most. Topics Covered: Metrics That Matter: What Are Your Business Objectives and How Are You Measuring Performance? Tactics to Optimize: What is Personalization and How Does It Impact the Visitor Experience? Optimization in Action: How VisitPA Uses Personalized Content to Capture Visitor Attention. If you missed the webinar on December 10 you can still view it here: