DMO Digital Program in New Zealand Hits a New High

Head of Research and Insights
Published 6/25/13
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nzMiles recently completed its fifth Digital Marketing Conference for New Zealand destinations. The conference, held in beautiful Lake Wanaka in the Southern Alps of New Zealand, attracted more than 60 attendees from 21 of the 29 DMOs in the country.

It was the largest and most successful event to date, receiving overwhelming positive feedback, including this note from Sarah Meikle, GM of Marketing, Positively Wellington Tourism: “THANK YOU so much for the fantastic week last week. Honestly, it was by far and away the most outstanding of the Digital Symposiums and I have left with so many things to follow up on. Both Jeff and Martin were inspiring and I could have listened to their insights for hours.”

Jeff Miller, CEO of Travel Portland, and Martin Stoll, CEO of Sparkloft Media, (pictured below) were two of our international speakers, along with Miles’ own Karin Mast. Key online marketing staff from Tourism New Zealand and Air New Zealand was also heavily involved.

Martin Stoll, CEO of Sparkloft Media, and Jeff Miller, CEO of Travel Portland The program featured expanded DMO benchmarking in web and social media performance—the most extensive program being run anywhere in the world—and three international webinars featuring the head of social media for South Africa Tourism, Destination Analysts and Gray Lawry from Miles.

After another successful year we are well positioned for an expanded program in 2013-2014.

As we say in New Zealand, “Kia Ora!”