Experiential Marketing with Tour Operators Helps Grow International Visitation

Published 7/9/12
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Working with tour operators is a staple for marketing to international visitors. However, the opportunities and options to work with them tend to be limited to the traditional options in their packaged programs. The folks at Visit Orlando are starting to change that and will share their case study during the upcoming Global All-Stars Marketing Institute at the annual DMAI conference.

Visit Orlando CMO Danielle Courtenay will be on the panel during the session talking about their efforts, in partnership with VISIT FLORIDA and Visit St. Petersburg/Clearwater, to break from the traditional mold and develop new experiential efforts in key target markets, such as Germany.

She joined us via phone for a short preview of what the session will be covering. You can listen by clicking the link below.

Global All-Stars Session Preview: Visit Orlando To hear more from Danielle, you can sign up to attend this year’s Global All-Stars session, presented in partnership between DMAI and Miles. In addition to Danielle, expert DMO panelists from Australia and Ireland will be sharing their case studies. The session will also include key note speaker Daniel Levine from the Avant-Guide Institute and the always popular Insights research session.

For more information and to sign up for Global All-Stars, click here. The session is free to DMAI conference attendees, but space is limited.