This past May, Miles debuted Colorado Roots, a brand-new guide for local-food eaters, craft-beer lovers, scenic-byway drivers, fresh-fruit pickers, history-museum browsers, tiny-lamb petters and dude-ranch fanciers.
In the guide, state’s rural areas are brought to life as retreats for travelers whose appetites for these kinds of trips are ever increasing. Ideas within include touring an artisan distiller who’s crafting spirits from famously sweet peaches grown just down the road; staying overnight at a farmhouse B&B that invites guests to help with the grape harvest and make friends with the babydoll sheep that graze among the orchard and “keep the alleyways mowed;” and snapping up the wares of a body-care company keeping those of us in the high altitudes moisturized with delightfully named products like Tired Old Ass Cream.
For the cover, we set the tone by working with a local illustrator to capture a playful, pseudo-nostalgic vibe for the wide range of things to do presented inside.
The guide is available at the state’s 10 official Welcome Centers and at heritage and agritourism events in the state and abroad. Additionally, Colorado Roots comes in many digital forms — an e-guide viewable in any browser as well as iPad, Amazon, Android and Windows apps.
It’s been promoted through the CTO’s e-newsletter, in their other print guides, on Colorado.com, via third-party e-blasts and ads in like-minded publications like Modern Farmer and Draft Magazine (for fans of craft brewing). In its first five months, more than 12,000 have viewed the guide and seen a side of Colorado that goes beyond the ski slopes we’re so closely associated with (though we’re not discouraging visits to those!).
The team is already working on the next edition, with a goal of reaching new audiences through creative distribution partnerships — and continuing to support the small businesses that make us unique Rocky Mountain destination.cenic-byway drivers, fresh-fruit pickers, history-museum browsers, tiny-lamb petters and dude-ranch fanciers. This fun first edition was produced with the Colorado Tourism Office’s Heritage & Agritourism Program, which promotes the state’s agricultural roots and rich cultural heritage through authentic, off-the-beaten path experiences.it pickers, history-museum browsers, tiny-lamb petters and dude-ranch fanciers.