Global All-Stars 2016

Director of Research and Online Marketing
Published 7/5/16
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2016 Global All-Stars Innovation Showcase: New Technology, New Marketing, New Ideas

The Global All-Stars Innovation Showcase at DMAI’s Annual Convention brings together leading speakers, the latest technologies and hot marketing trends from around the world. This year Global All-Stars moves to the main stage at DMAI’s 2016 Annual Convention with featured speakers Jesse Desjardins, Global Manager of Social and Content for Tourism Australia, and Jaci Hays, Head of Global Brand Partnerships for GoPro. In addition, Nick Teare, Senior Director of Brand and Field Marketing for The Ritz-Carlton will offer an exciting, fresh look at new developments in lifestyle hotels—and what they can teach destination marketers in nurturing community, connectivity and a sense of place. Global All-Stars will excite, energize and inform destination marketing professionals in equal measure, continuing throughout the convention with a hands-on Innovation Lab where attendees can try out the latest technologies including VR/AR, live streaming, intelligent assistants and more. August 2, 2016, 11:15 a.m. - 12:30 p.m. at DMAI’s 2016 Annual Convention in Minneapolis, MN

Global All-Stars: Destinations and Innovation intensive Breakout Session

Building on the Global All-Stars Innovation Showcase general session from Tuesday, August 2, this exciting session takes a deeper dive into the lessons learned from new technology and new media. Three world-class destinations—Tourism Australia, Travel Oregon and Visit St. Pete/Clearwater—present rapid-fire case studies highlighting their use of live streaming, VR and the sharing economy. Destination Analysts will also present the latest research on travelers’ use and adoption of new technology and new media, providing insights into which technologies are leading edge or bleeding edge, and the biggest opportunities for destination marketers. Join us for this information-packed session of inspiration and practical takeaways—and then come by the Global All-Stars Innovation Lab at the Miles booth to experience these technologies for yourself. August 3, 2016, 11:45 a.m. - 12.30 p.m. at DMAI’s 2016 Annual Convention in Minneapolis, MN