Global All-Stars Comes to Orlando

Content Strategist
Published 6/13/13
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We’re really looking forward to the Destination Marketing Association International (DMAI) Annual Convention, which will be held in Orlando, Florida, July 15-17. Miles is once again sponsoring the Global All-Stars Marketing Institute, which will take place on Monday, July 15. This popular session fills up fast, so reserve your seat now!

We’ve got some really great things in store this year: The 2013 Global All-Stars Marketing Institute will feature destination marketing leaders from around the world sharing successful international marketing strategies and tactics for implementing cross-cultural diversity into tourism programs. Attendees will also be the first to see results from new research on the impact and influence of visiting friends and family on the $150 billion international travel market. Here’s a brief breakdown of what you can expect at Global All-Stars: Keynote: Mel Asbury We know that overseas visitors stay longer and spend more when they come to the U.S., so internationally renowned speaker Mel Asbury will share cross-cultural promotion strategies that DMOs can implement to successfully market their individual destinations to a global audience. Global Research Insights Panel Erin Francis-Cummings of Destination Analysts presents original, never-before-seen research undertaken into the International VFR market in the U.S. Following that, Aaron Babbie of Sparkloft Media will join Miles’ Chris Adams to present the results of a global benchmarking program for DMOs. (Click here for more details!) Global Marketers Roundtable During this this interactive session, leading destination marketers will share their case studies in successful partner marketing for today's globalized market. Stay tuned for more updates, and we look forward to seeing everyone in Orlando!