Maintaining Our "Roots"

Content Manager
Published 2/23/16
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It’s hard to believe that nearly two years have passed since we debuted Colorado Roots, a guide highlighting activities and attractions in the state’s often lesser-known — but no less incredible — rural areas. Now in production for the guide’s third edition, it has been amazing for our team to see the unique publication develop annually and witness how it has helped promote Colorado’s off-the-beaten-path offerings.

Produced with the Colorado Tourism Office’s Heritage & Agritourism Program, which celebrates the state’s agricultural roots and rich cultural heritage, Roots showcases only-in-Colorado opportunities to savor a wealth of culinary, heritage and agricultural attractions and activities. Topics covered in the 2016 guide include small-town hot spots for live music; how artisans infuse local flavors into beer, wine and spirits; and things to do and see on Colorado’s High Plains.

Agritourism is a continuously growing industry in Colorado and we’re thrilled to be a part of it. Case in point: Colorado ranks No. 1 in the U.S. for dollars dedicated to promotion and marketing of agritourism and fourth in the U.S. behind New York, California and Texas for operator income related to agritourism. 

The industry grows and progresses every year — as evidenced our evolving Roots covers. Every edition boasts a lighthearted cover designed by a local illustrator, who captures each guide’s distinctive contents and the audience it might appeal to, from tiny lamb-petters to baby goat groupies to alpaca adorers.

Visitors can pick up Colorado Roots at the state’s 10 Welcome Centers, download a digital version of the guide or view it using iPad, Amazon, Android and Windows apps. 

To read samples of Roots articles, check out:

Shop Farmers’ Markets & Stores for Colorado-Made Goods

4 Inspiring Ways to Horse Around in Colorado

Tips for Visiting Colorado’s Farms & Ranches 

8 Native American Sites to Explore