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Miles is excited to be working with DMAI again on the 2nd annual Global All-Stars Marketing Institute, held during the annual DMAI conference. The event promises to deliver new travel research trends and speakers from around the world sharing their best practices in destination marketing.
Similar to last year, the event will showcase case studies from different destinations and their success stories. For example…
Do you have 3 million Facebook friends for your destination? Tourism Australia’s Lisa Wooldridge and team have amassed a legion of engaged fans with a multi-channel approach that integrates both digital and offline efforts.
Wooldridge will be joined by Tourism Ireland’s Alison Metcalfe who will discuss their successful “Jump into Ireland” campaign and Visit Orlando’s Danielle Courtenay who will cover their success in partnering with VISIT FLORIDA and Visit St. Petersburg/Clearwater on their successful marketing campaign in Germany, which leveraged tour operator relationships, with online and traditional marketing tactics.
For research, Destination Analysts will present the findings from their new study about effective content marketing strategies targeting international travelers. In addition, Brand USA will share highlights from their research as they begin to market America to the world.
The Global All-Stars session will be July 16. There is no additional cost to attend the session, but seating is limited. You can learn more about the Global All-Stars and sign up here.
