Video Analysis of Top Performing Online Videos from DMOs
This blog is part of a series, "Moving Picture Magic - 2020 Edition" showcasing top performing online videos from DMOs around the world. Read part two here.
For the last five years, Miles has analyzed top performing online videos from destination marketing organizations (DMOs) around the world.
In late 2019 and early 2020, we reviewed the online video libraries (primarily on YouTube) from 180+ DMOs videos from around the world to bring another set of standout videos. We have identified a top ten list as well as a wider gallery for more ideas and inspiration.
Videos are an important part of travel and tourism content and are critical to turning inspiration into action. A recent study from Longwoods International's COVID-19 Travel Sentiment Study showed that online travel videos are used by approximately one-third of U.S. leisure travelers in their trip planning (or trip dreaming during the crisis) - a figure that has been on the rise over the last decade, before the start of coronavirus.
The first five of our top ten list are featured below. This summary and analysis began with work undertaken initially by the University of Waikato in New Zealand. A special shout to Astral Sligo, one of Miles' team members in our New Zealand office, for her contribution to this project.