Oreo vs. AMC Theater - A Social Media Smackdown

Oreo is often highlighted as a company that "gets it" when it comes to social media. Last week, Oreo and AMC Theaters engaged in a little back and forth over Twitter. The exchange is a perfect example of the success you can have with brand social media if you have a personality and are not overly corporate in your approach.

It started with a simple tweet from Oreo about sneaking the cookies into a movie theater. The folks at AMC saw the tweet and responded. The real human interaction and humor from both sides delivered on what many businesses are looking for - they were authentic. If only Seinfeld's Kramer had tried to sneak Oreo's into the theater instead of his cafe latte...