The opportunity the travel industry gives us to be creative is one of the many joys of working in destination marketing. Because some things about our favorite places to visit often don’t change — like a state’s signature attractions — Miles’ skilled content creators and designers are constantly given the chance to shed new light on classic things to do.
For example, the National Park Service’s 2016 centennial allowed our team to create timely content that brings fresh perspectives to long-loved attractions: U.S. national parks, monuments, historic areas, forests, recreation areas and grasslands. From Colorado’s Great Sand Dunes and Wyoming’s Yellowstone to Pennsylvania’s Gettysburg and the Capital Region USA’s Chesapeake Bay, every state has its own claim to “America’s Best Idea” — so we were excited to promote the centennial and travel to our nation’s prized federal lands.
Case in point: We helped the Wyoming Office of Tourism pay tribute to America’s first national park, Yellowstone, by putting together an inspirational narrative of a visit to the national park for the 2016 Wyoming Official Travelers Journal. To write the article, my boyfriend and I journeyed to Yellowstone from our home in Colorado with a photographer to experience first-hand everything the mesmerizing national park has to offer. While I was traveling for work, I’d have to say it was of the most valuable trips I’ve ever taken — and the expedition added aspects to my article I couldn’t have written without seeing the park for myself.
To see my NPS centennial coverage, check out my article “Full-Steam Ahead” on page 14 of the 2016 Wyoming Official Travelers Journal.