The latest State of the American Traveler research from Destination Analysts focuses on the continued growth of mobile devices as increasingly important to all parts of travel and tourism. From inspiration and dreaming (e.g.: watching videos) to trip planning, booking and actual “in market” experiences (e.g.: sharing experiences via social media), smartphones are moving into the center of travel behavior.
At our November Next-Generation Mobile Webinar, Destination Analysts’ Erin Francis-Cummings summarized the key results from this study, and Lara Ortiz and Kim Palmer of Miles looked at critical best practices in design, development and optimization to take advantage of all the features and functionality of the latest smartphone technologies. We also looked at how more than 230 DMOs globally have adapted to this mobile centric landscape — including a specific discussion on the pros and cons of apps vs. mobile web solutions.
You can see the Next-Generation Mobile Webinar, review the slides and also take a look at the DMO Mobile Global Readiness Index here: http://budurl.com/NextGenMobile2016