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Eight indications that the end of the COVID-19 pandemic and the recovery of tourism is near
January 2022 marks two years* of dealing with a historic global pandemic. A once in a 100-year health and economic emergency and an unprecedented crisis for travel and tourism. After millions of lives lost around the world, billions more infected, massive social disruption and trillions of dollars in economic losses in tourism alone, we may finally be able to predict an end to this pandemic. In fact, March and April 2022 may present a radically different and more positive picture compared to the last 24+ months.
Sources: The assessment below is based on a range of expert data and analysis, notably the COVID-19 members taskforce briefing organized by the World Travel and Tourism Council and shared by Dan Richards of Global Rescue. You can watch his...
26 Practical Actions for Destinations to Address Climate Change
“We are at a unique stage in our history. Never before have we had such an awareness of what we are doing to the planet, and never before have we had the power to do something about that. Surely we all have a responsibility to care for our Blue Planet” - Sir David Attenborough
The global gathering of scientists, business and political leaders at the 26th Climate Change conference, “...
As an email designer, “Your most important job is to get them to open the next one,” says Alex Williams, Vice President and Creative Director at Trendline Interactive. That means your email isn’t necessarily successful if it gets opened; it’s successful if the subscriber likes the email so much they want to open the next one they receive in their inbox.
An email’s chance for success begins as soon as it arrives in a recipient’s inbox. In this article, I’ve focused on three things a recipient sees before opening an email: the sender name (also known as the from name), subject line and pre-header text (also known as preview text), and how you can improve each one of them.
The sender name...
“Touchdown - Camerun Peoples!” That’s a common phrase Appalachian State fans have heard over the years thanks to the electrifying play of one of the best running backs in college football, Camerun Peoples.
But what does a college football athlete have to do with destination marketing? Not much if you had asked a year ago. But thanks to new name, image, likeness (NIL) laws set by the NCAA, Miles was able to help Explore Boone become one of the first destination marketing organizations to partner with a NCAA athlete.
A Winning Combination
It all started when the NCAA updated their NIL laws in June of...
Vaccine divisions are driving growing health, business and tourism consequences
- See the research summary on vaccinations from the COVID-19 Travel Sentiment research here
- See the COVID-19 US Travel Sentiment research here
The Delta variant of COVID-19 is surging across the US and is driving a renewed focus on vaccination rates across the country — and amongst US travelers. The COVID-19 US Travel Sentiment research from Longwoods International and Miles Partnership has been asking questions on COVID-19 vaccinations since early 2021, and we summarize these insights and takeaways below and in the attached research summary...