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 miles blog

Our team has lots of great ideas - and we're willing to share

Miles Partnership Acquires Tourism Media Agency, Ad+genuity Marketing Solutions

Miles expands its capabilities in media services and adds regional offices in Boston and Los Angeles.

SARASOTA, FL (January 2019) — Miles Partnership, a leading tourism marketing consultancy, announced that it has acquired Ad+genuity Marketing Solutions, a Boston-based full-service media agency serving the tourism industry since 2006. Ad+genuity, with expertise in omni-channel media planning and comprehensive cooperative marketing development and execution, was founded by tourism marketing veteran Tania Leichliter. Ad+genuity’s clients include state and local tourism organizations, hospitality businesses, ski resorts, attractions and tour operators.

Ad+genuity provides Miles Partnership with expanded expertise in full-service media and managed cooperative program development and execution services. Ad+genuity will remain an independent business unit of Miles, serving its legacy clients while integrating to expand service expertise...

Video Creative Director
Content
Online Video

Online Video and the Importance of Storytelling

After a rousing weekend in Anaheim attending VidCon 2018, I’m happy to say -- long live the King! Storytelling still reigns supreme in the world of online video. And, this shouldn’t come as a surprise to, well, anyone. After all, humans are hardwired for storytelling. For as far back as we’ve existed on this planet, stories have been shared and passed down through generations—cave drawings, ancient religious texts – it’s as if storytelling is embedded in our DNA.

“Without stories, humanity would not exist. Stories help us explain our view of the world and share that with others to bind us as communities.”

(Cassie Roma, VidCon 2018)

In the realm of destination marketing, great stories can form the building blocks of trust, and trust is what motivates and persuades us to act (or book). As evidenced by the staggering...

Epublishing Project Manager
Content

The Importance of Welcome Emails

Yes, your email program does need a welcome email

In everyday life, when you meet somebody new, you say hello and tell them a little about yourself. You might also ask questions to learn more about the person you just met.

In email marketing, the welcome email is a similar chance to get to know your new (and normally highly engaged) subscribers.

Research shows that subscribers who receive a welcome email show 33% more engagement than subscribers that do not. In most instances, your welcome email is your first opportunity to meet your audience, and in turn learn a little more about them. It’s also their first opportunity to meet you, so having a well-thought-out welcome email is a great way to start that relationship off right.

Account Executive
Social Media
Travel

Using Social Media to Bring New Life to Your Vacation Plans

Social media is a given when it comes to vacations. If you’re like most people, you’re already planning on posting photos and stories from your vacation to share with friends and relatives. But did you know that you can use social media to help plan your trip? Sites like Instagram, Reddit, Facebook, Travello, and Roadtrippers can bring new perspective to your trip before it’s even begun.

Gain Inspiration from Instagram

Trying to decide where to go? Instagram  is full of amazing travel blogs with photos and videos from all over the world. Earthpix is an inspiring travel blog with over 14 million followers that compiles travel photos from a variety of contributors. Beautiful...

Account Executive
Travel

Reason to Travel #2: It Adds Spontaneity to Life

We call them smartphones, but if you’re like me, then phone doesn’t even make the list of Top 20 reasons I use the device. One thing that’s certain though: as savvy and versatile as they are, those damn phones have taken a lot of spontaneity out of life. 

We’re never more then a few clicks away from anything and therefore, end up planning almost everything. I’m not saying to ditch the phone as you’ll want the camera, GPS and social media apps on the road. Some days though, you should let whim take control. There’s no better way to put spontaneity back into life than by traveling.