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In recent years, diversity, equity, and inclusion (DEI) have transcended being mere buzzwords. They've become integral to how organizations operate, especially in sectors like leisure and hospitality, where interactions and experiences for ourselves and visitors are the world we live, manage, and work in daily.
However, with the growing emphasis on DEI, a new buzzword has emerged: DEI fatigue.
It’s essential for DEI practitioners in the leisure and hospitality sector to recognize DEI fatigue, understand where it comes from, and take proactive steps to prevent it. As someone entrenched in the hospitality industry for years, I've witnessed and experienced this firsthand. To help you navigate this journey, our team has compiled a list of five best practices that will keep the DEI conversation alive and ensure it thrives...
In this year’s 8th annual edition of “The Year in Review and the Year Ahead,” Miles Partnership, Phocuswright and PhocusWire came together to discuss four major, need-to-know travel trends and technologies you’ll want to be aware of to stay ahead of the curve. Below are some key takeaways from this year’s webinar.
Sustainability is trending, and that’s not changing anytime soon. In a recent sustainability survey around transportation, economic, lodging and destination selection, Phocuswright found dramatic differences between the sustainable choices travelers said they would make vs. what they actually chose. When asked, 50% of U.S. travelers said they would be more likely to choose a method of transportation based on its carbon footprint (vs. convenience), however, only 8%...
Highlights from the Destination: Stewardship, A Guide to Action on Climate Change
The end of 2023 sees a new record (again): the hottest year the world has experienced in recorded human history.
The recently completed COP28 climate change conference held in the UAE has again highlighted the magnitude of the challenge to transition humanity to a net zero carbon future. Few industries have as much at stake in addressing climate change as tourism. A hotter world with extreme weather will impact every destination, disrupt billions of dollars in travel annually and put at risk many of the world’s iconic attractions and destinations. From Florida’s beaches to the Great Barrier Reef, the wonders of Venice to numerous ski resorts,...
By now, it’s no secret that the marketing landscape is ever-changing. As new technology launches and the latest trends arise, it’s important to check-in with your communication strategy and assess what and how you’re communicating with your target audiences.
For many travel and tourism organizations, email marketing continues to be a critical communication channel and means of connecting with travelers, increasing brand awareness and driving visitation. Historically, it’s also been a valuable source of data and performance measurement (see our previous blog on Apple’s mail privacy protection setting updates for more information).
Equally as significant...
With the increasing emphasis on visual content on social media, ensuring accessibility for all is paramount. Visuals on social media are not merely pictures; they convey information, evoke emotions and tell stories about your brand and your values. But what about those who rely on sound or touch to navigate the online space? Enter alternative text, also known as “alt text.”
Social media accessibility is no longer just a good-to-have feature; it's an essential tool in the arsenal of any effective marketer. Along with promoting inclusivity, alt text ensures that content reaches the widest possible audience.
In this blog post, we’ll dive deeper into alt text, describing the purpose and providing instructions on how to use alt text for visual content on social media platforms.
Understanding Alt Text
Alt text offers a concise description of...