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This content was first published here on MediaPost on July 12, 2021.
Marketers want more from their agencies, but want to pay less. Agency business models haven’t adapted to this demand.
Agencies that want to thrive must turn to automation to be more profitable, and also to operationalize highly complex processes that stretch the capacities of employees (think: analyzing 20+ campaign parameters in real time). In turn, agency professionals focused on highly manual tasks will be able to spend time on more strategic work and client management.
Here are six keys to driving value from automation for your agency:
Define goals. Automation encompasses a wide range of solutions that reduce human intervention in...
Miles Partnership Announces Melissa Cherry as Chief Diversity & Inclusion Officer and Senior Vice President
SARASOTA, FL (July 1, 2021) — Miles Partnership, a leading tourism marketing consultancy, today announced that Melissa Cherry will join the company as Chief Diversity & Inclusion Officer and Senior Vice President. Her first official day will be August 23, 2021. She will report to David Burgess, President & CEO.
In this new executive role at Miles, Cherry will lead the development of the organization’s diversity, equity and inclusion (DEI) consulting practice to serve current and potential clients, in addition to guiding the company’s internal DEI processes and best practices. Cherry will drive thought leadership to advance the evolution of inclusive marketing strategies across the destination marketing industry.
“As a long-time supporter of Destinations International, we have seen firsthand the impact Melissa creates for destination marketing...
With more than 689 million monthly active users (as of January 2021), TikTok is the current social media darling. This mobile video platform for creators is engaging a younger generation to craft 30-second to minute-long vertical videos. There are more than 100 million U.S. users (August 2020), and while the app was made popular among Gen Z, the user base is growing up. In the U.S., 60 percent of users are 16–24, and 80 percent are 16–34 (June 2020). More than 90 percent of users use the app daily — with an average watch time of 53 minutes (July 2020). Overall, more than one billion videos are viewed per day on the app.
How does this apply to travel? There are more than 22.4B views under the #TikTokTravel. At current, few DMOs and travel brands are activating, so there is a huge opportunity to get organic distribution and connect with...
Earth Day 2021 saw the tourism industry starting to recover as vaccines roll out and traveler optimism and bookings begin to bounce back. It is also an important inflexion point. Will tourism recover in ways that are more thoughtful, sustainable and focused on broader benefits? Central to turning these aspirations into action in your destination is having a clear strategy – one that outlines the vision for your destination and the special values and experiences you want to protect, restore or enhance. A strategy that is results-focused and defines the practical steps and your organization’s role in achieving this vision is key.
In honor of Earth Day, we’re...