Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Director of Communications

Roger Miles to Be Inducted into U.S. Travel Hall of Leaders

This press release was initially released by U.S. Travel Association on September 3, 2021.

Roger W. Miles, chairman of the board of Miles Partnership, will be honored as the 2021 inductee into the U.S. Travel Association Hall of Leaders, the organization announced Friday.

Distinguished individuals are named to U.S. Travel’s Hall of Leaders for “sustained, noteworthy contributions that have positively impacted the travel industry and raised industry-wide standards.”

With this induction, 103 travel industry luminaries have been named to the U.S. Travel Hall of Leaders since it was established in 1969.

“Roger is a trailblazer whose ingenuity, creativity and business acumen shaped the modern-day field of destination marketing, inspiring...

Media Director

The Answer is Automation

Pursuing strategic initiatives aimed at improving productivity and efficiency is always a smart idea in business. Now as the global economy is experiencing volatility, these tactics become not only preferable for success but also vital for business survival.

For digital media, advertising and numerous other industries, automation is the key solution needed to improve efficacy and efficiency, allowing businesses to outperform the competition.

Adapting to Uncertainty 

As we navigate this pandemic and the economic consequences of it, many businesses are focusing on cost-cutting and maintenance, instead of investing in new initiatives that could be expensive, difficult...

VP of UX & Optimization
Industry News
Miles News

Former CE of Bay of Plenty Tourism, Kristin Dunne, Joins Miles Partnership

Tourism in New Zealand and around the world is undergoing a major reset due to COVID-19 and is committed to “building back better.” Today Miles Partnership in New Zealand announces a strategic hire to help support this historic paradigm shift. As of Wednesday (28 July), the former Chief Executive of Bay of Plenty Tourism, Kristin Dunne, joins Miles Partnership in New Zealand in the role of Director of Destination Strategy, bringing a wealth of internationally recognised expertise in destination management.

“Sustainability and destination management will underpin the role of New Zealand’s regional tourism offices and economic development agencies in the future,” says Chris Adams, Global Head of Research and Insights at Miles Partnership. “This is why we are so excited to have Kristin bringing her extensive knowledge in these areas to our team. It’s great to see...

Senior Vice President

6 Keys To Automating Your Agency

This content was first published here on MediaPost on July 12, 2021.

Marketers want more from their agencies, but want to pay less. Agency business models haven’t adapted to this demand.

Agencies that want to thrive must turn to automation to be more profitable, and also to operationalize highly complex processes that stretch the capacities of employees (think: analyzing 20+ campaign parameters in real time). In turn, agency professionals focused on highly manual tasks will be able to spend time on more strategic work and client management.

Here are six keys to driving value from automation for your agency:

Define goals. Automation encompasses a wide range of solutions that reduce human intervention in...

Interactive Producer
Industry News
Miles News

TravelAbility Forms Alliance with Miles Partnership on Accessibility Initiatives

SAUSALITO, CA (July 9, 2021) — Miles Partnership is proud to be partnering with TravelAbility on a variety of accessibility initiatives, including providing joint webinars, educational workshops, digital best practices and research.
 
Key to this partnership is the “Herd Accessibility” initiative, where the goal is to aggregate destination landing pages containing links to accessible attractions, museums and hotels on www.TravelAbility.net so that travelers with disabilities — as well as locals — will have the information they need on one website.
 
Content for these destination landing pages will be informed by custom research conducted as part of The State of the American Traveler report. This new research will be released in September 2021 by Miles Partnership and...