Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Head of Research and Insights
Industry News
Tourism
Trends

Funding Futures – Major Opportunities for DMOs in the COVID-19 Crisis

New report offers invaluable research & resources for every DMO on future funding options

Miles Partnership has just released a major report addressing a critical challenge facing DMOs across North America and around the world. Facilitated along with partners, Civitas and Tourism Economics, ...

Advertising Account Manager
Online Video

Moving Picture Magic - 2020 Edition - Part 2

Video Analysis of Top Performing Online Videos from DMOs

This is the second blog in the series, "Moving Picture Magic - 2020 Edition," showcasing top performing online videos from DMOs around the world.

In late 2019 and early 2020, Miles Partnership reviewed the online video libraries (primarily on YouTube) of over 180 destination marketing organizations (DMOs) around the world. We have identified a top ten list as well as a wider gallery for more ideas and inspiration.  

In the first blog of this series, we provided additional detail on this analysis and identified the first five of the top 10. Here are the remaining five videos, with commentary on their powerful storytelling and what we feel makes...

Head of Research and Insights

Insights from Signe Jungersted on Reimagining the Future of Travel

During the live Global All-Stars session as part of Destinations International's virtual Annual Convention on July 14, 2020, we received a great response and a huge number of questions. We didn’t have time to get to all of them so we summarized a wide range into a few key themes and asked one of our mainstage speakers, Signe Jungersted, to share her insights. Signe's full presentation and additional resources are available on our Global All-Stars site here.

Reinvention

Question: In addition to what you highlighted, do any other parts of our industry stand out as ripe for reinvention?

Signe: High on the list is the cruise industry, ripe for massive reinvention. During the crisis, the industry has received immense negative...

Head of Research and Insights
COVID-19
Tourism

A Critical Opportunity for Tourism & DMOs to Lead in the Recovery

Clear, consistent and mandatory COVID-19 policies for visitors and locals not only save lives; they are essential for tourism’s recovery

Read more: For a wider overview of reopening and recovery best practices, see my blog “Eight Essentials in Tourism’s Restart & Recovery”

The COVID-19 crisis impacting travel and tourism is first and foremost a health crisis. The recovery of our tourism industry is entirely dependent on first tackling the crisis with good health policy. This includes universal mandates on wearing masks in public places in the U.S. and many other countries where community transmission is an issue. Failing to do so not only risks the health of...

Head of Research and Insights
COVID-19
Marketing

Eight Essentials for Tourism’s Restart & Recovery - Part 2

Part two of a two-part blog series. See part one here.

As the number of COVID-19 cases surge across large parts of the U.S., the importance of a comprehensive recovery plan for tourism and the economy has never been more timely. All eight of these steps are interrelated and need action to be effective.  In this second part of our blog series, we focus on four additional essentials in restarting tourism:

5. Rebuilding Traveler Confidence

6. Activating the VFR & Drive Markets

7. Responsible, Respectful Visitors

8. Measurement & Feedback Framework

5. Rebuilding Traveler Confidence...