Today’s destination data offers more than a foundation for dashboards and reports — it offers a window into understanding the holistic impact of people and places, and a pathway to building better communities.

In recognition of the vital role that marketing agencies play in the stewardship of destinations, Zartico announces that Miles Partnership has become the first marketing agency to complete a certification course for Zartico’s Destination Operating System™.

The agency certification class included 15 members of Miles Partnership’s staff, who participated in two days of in-depth training with Zartico’s education and advisory teams. The curriculum includes instruction on identifying and understanding data trends within ZDOS™, as well as the foundations of communicating data stories, stewardship, and connecting insights to broader destination goals....

Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the 2023 session.

The 2023 recipients are:

Alison Natio, Visit Bentonville
Zoe Roberts, Destination DC
Raul Nardi, Florida's Sports Coast
Mason Jordan, Visit Marietta
Colbi Ferguson, Hopkins County Tourist & Convention Commission
Emily Stogner, Experience Ruston
Nadia Thornton, Visit Oxford
Morgan Broussard, Ocean Springs Chamber of Commerce - Main Street - Tourism Bureau
Mariya Baker, Explore Branson
Megan McConachie, City of Columbia Convention and Visitors Bureau
Karyn Owens, Cleveland County Government
Sarah Cummings, Visit Jackson TN...