Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Head of Research and Insights

Insights from Signe Jungersted on Reimagining the Future of Travel

During the live Global All-Stars session as part of Destinations International's virtual Annual Convention on July 14, 2020, we received a great response and a huge number of questions. We didn’t have time to get to all of them so we summarized a wide range into a few key themes and asked one of our mainstage speakers, Signe Jungersted, to share her insights. Signe's full presentation and additional resources are available on our Global All-Stars site here.

Reinvention

Question: In addition to what you highlighted, do any other parts of our industry stand out as ripe for reinvention?

Signe: High on the list is the cruise industry, ripe for massive reinvention. During the crisis, the industry has received immense negative...

Head of Research and Insights
COVID-19
Tourism

A Critical Opportunity for Tourism & DMOs to Lead in the Recovery

Clear, consistent and mandatory COVID-19 policies for visitors and locals not only save lives; they are essential for tourism’s recovery

Read more: For a wider overview of reopening and recovery best practices, see my blog “Eight Essentials in Tourism’s Restart & Recovery”

The COVID-19 crisis impacting travel and tourism is first and foremost a health crisis. The recovery of our tourism industry is entirely dependent on first tackling the crisis with good health policy. This includes universal mandates on wearing masks in public places in the U.S. and many other countries where community transmission is an issue. Failing to do so not only risks the health of...

Head of Research and Insights
COVID-19
Marketing

Eight Essentials for Tourism’s Restart & Recovery - Part 2

Part two of a two-part blog series. See part one here.

As the number of COVID-19 cases surge across large parts of the U.S., the importance of a comprehensive recovery plan for tourism and the economy has never been more timely. All eight of these steps are interrelated and need action to be effective.  In this second part of our blog series, we focus on four additional essentials in restarting tourism:

5. Rebuilding Traveler Confidence

6. Activating the VFR & Drive Markets

7. Responsible, Respectful Visitors

8. Measurement & Feedback Framework

5. Rebuilding Traveler Confidence...

Head of Research and Insights
COVID-19
Marketing

Eight Essentials for Tourism’s Restart & Recovery - Part 1

Part one of a two-part blog series. See part two here.

See my webinar with TTRA on “7 Data Points that Tell the Story of the Crisis and 8 Essential Steps for Recovery.”

Travel and tourism in the U.S. and in many parts of the world is in crisis. Many travel and hospitality-related businesses are struggling to build a sustained recovery, still reeling from a collapse in travel and local business. An estimated 100 million+ jobs have been lost in tourism globally and in the U.S., an estimated 38% of all jobs lost in the nation are tourism-...

5 Media Strategy Considerations in the Wake of COVID-19

With the gradual easing of travel restrictions and stay-at-home orders, many destinations across the U.S. are shifting focus to recovery strategies. Over the last three months, significant changes in consumer behavior and sentiment have impacted the travel industry and the way DMOs talk to potential visitors. DMOs are now not only faced with adjusting expectations and benchmarks for media performance, but also with infusing their media plans with dynamic strategies that leave room for real-time modifications.

No matter what stage of recovery/reopening your region is experiencing, here are five things to consider when you’re ready to turn media on again. 

1. Take a Phased Approach

Just as public regulations around safety and health are evolving, consumers’ mindsets around travel continue to evolve – and likely will continue...