Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Head of Research and Insights

Toolkit for Sustainable Tourism Strategies

Earth Day 2021 saw the tourism industry starting to recover as vaccines roll out and traveler optimism and bookings begin to bounce back. It is also an important inflexion point. Will tourism recover in ways that are more thoughtful, sustainable and focused on broader benefits?  Central to turning these aspirations into action in your destination is having a clear strategy – one that outlines the vision for your destination and the special values and experiences you want to protect, restore or enhance. A strategy that is results-focused and defines the practical steps and your organization’s role in achieving this vision is key.

In honor of Earth Day, we’re...

Head of Research and Insights

Funding the Future of Tourism in the U.S. and Canada

Implementing Global Best Practices in Tourism Taxation & Funding

While customized for U.S. and Canadian cities,  many of these ideas are applicable to other destinations including states and provinces across North America and destinations around the world. 

Many cities across the U.S. and Canada are grappling with an unprecedented drop in funding. With COVID-19’s dramatic impact on bed and lodging taxes, cities are looking to build...

Head of Research and Insights

Funding the Future of Tourism in New Zealand

Implementing Global Best Practices in Tourism Taxation & Funding

While customised for New Zealand, many of these ideas could be equally applied to other nations, states, provinces and cities around the world. 

Like many parts of the world, Aotearoa (New Zealand) is looking to a better future for its tourism industry post pandemic. To build...

The State of the American Traveler's New Dynamic Dashboard

Users can now drill in greater data and detail from the research and customize the results to their needs

The State of the American Traveler is one of the nation’s leading leisure travel research reports. The State of the American Traveler examines the travel intentions, interests and behavior of American travelers probing on 4 specific themes in each...

VP of UX & Optimization

Five Critical Digital Marketing Tasks for Tourism and Hospitality Businesses

2021 promises continued volatility for tourism and hospitality businesses around the world as rolling lockdowns and rapidly changing restrictions create both disruptions and opportunities. Here are five critical and completely free digital marketing tasks that your business or businesses in your destination need to be on top of. 

Watch the 10-minute summary video here:

#1 - Claim all your business listings.

This seems obvious, but Miles Partnership has audited over 100,000 business listings across 238 destinations around the world and found between 25% and 40% of the business listings in a given destination are unclaimed. Focus on claiming business listings on platforms with the biggest footprint first. In order of importance,...