Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Interactive Producer

5 Ways to Improve the Accessibility of Your Critical Information

One in four adults in the United States has some type of disability. Many of these disabilities can impact how they interact with a computer and website in one way or another. During the urgency and “we need it yesterday” mentality that can surround urgent situations such as the state we are in now, how are you ensuring that your information is accessible for your entire audience?

Consider these five things as you’re adding and updating your websites with banners and other important information.

1. What is the contrast between the banner and the text within the banner?

Bright colors can be a problem as a background for black or white text. Make sure you have at least a 3:1 ratio of background color to the text color. The higher the contrast ratio the better for this case. Use a...

VP, Strategy & Insights

Digital Marketing & Data Privacy

March 2020 Update: The Three Things You Need to Know Now

On January 14, 2020, Google announced that they plan to phase out support for the third-party cookie in Chrome over the next two years — and subsequently sent the digital marketing industry into a tailspin.

Since then, our industry has systematically gone through the Five Stages of Grief; it started with denial, moved to anger, then there was bargaining, many were depressed and now, finally, we’ve moved to acceptance. While we’ve begun to accept our cookie-less, third-party future, what that future looks like is still undefined.  

This blog series is meant to be an ongoing narrative that distills the complex conversations happening in our space into digestible takeaways. Here are three things to know now:

1. Safari’s ITP Can’t Be Ignored

Safari handles approximately 16% of the world’s internet traffic and about 47% of North...

Vice President of Marketing

Delta’s Flying to New Heights with Technology and Customer Service

Delta CEO Headlines CES as Opening Keynote – 5 Technology-based Strategies that will take Customer Service to the Next Level

Travel and tourism took center stage at the 2020 Consumer Electronics Show (CES) with the opening keynote delivered by Delta CEO Ed Bastian. During the hour and fifteen-minute session, Ed unveiled five initiatives the company has undertaken to transform the customer experience for travelers by 2025 as a part of their “Applied Innovation” strategy.

Some of these projects might seem far-fetched but in reality, the technology is already here, some being tested in US based airports as we speak and others rolling out in select airports before the end of the year.

1) Biometric Boarding – A technology first piloted in 2015 at San Jose International Airport (SJC) by CLEAR has been leveraged by Delta Airlines to introduce the first commercially available application of the biometric experience. Initial roll outs began in 2018 for customers...

VP, Strategy & Insights
Industry News

Data Privacy and the Future of Marketing for DMOs, Attractions & Suppliers

Entering 2020, marketers will discover a changing digital world governed by a new set of laws — most notably from the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which went into effect on January 1 and is the first large-scale U.S. law protecting consumers’ digital data. Known to some as “GDPR Light,” CCPA poses new challenges to for-profit businesses working in California.

So what’s next on the horizon for digital privacy? And what do marketers need to be prepared for?

In my opinion, the greatest threat to today’s digital marketing space is privacy legislation. I’m not saying that it isn’t needed — it most definitely is — but how it is enacted is going to be critical to our industry surviving.

The internet has broken down civic borders and made our world a much more global community, but our laws...

Content Manager

20 Questions to Ask People About Their Vacation

One of the biggest perks of working for Miles is the generous open vacation policy. We love to travel, and it shows. From Africa to Asia to Antarctica, it seems like we’re always spotting a fellow coworker on Instagram, posting their vacation pictures from some far-off place. And I can’t complain—it’s great inspiration, especially as my travel wish list grows ever-longer and my comfort level of venturing to increasingly remote places expands. So when my colleague arrives in-office with that post-vacation glow, I want to know more than the typical two-step: “How was your trip? What was your favorite part?” (Because really, isn’t that what everyone asks?) I want to know details. I want to know the obstacles, the stuff they didn’t post on Instagram. What I’m really asking is: “Should I go, too?” Here are some of my favorite questions, but I’d love to hear your...