Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
Head of Research and Insights

Funding for Tomorrow

10 international best practices in tourism taxation and funding from two major studies across both North America and Europe

  • Access the full tourism funding reports, webinar and resources on the Funding for Tomorrow resource page here

The COVID-19 pandemic has created the largest crisis ever in the history of travel and tourism. It has also profoundly impacted tourism tax revenues and the funding for Destination Marketing and/or Management Organizations (DMOs). 

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Video Creative Producer
Content
Online Video

Producing in My Pajamas: Adventures in Remote Production (Part 2 – Remote Production 2.0)

(This is a continuation of Producing in My Pajamas Part 1.)

Once upon a pandemic, San Francisco Travel had the opportunity to interview five local celebrities: Coach Steve Kerr (Golden State Warriors), Mayor London Breed, Lexi Pence (YouTube Personality), Hunter Pence (Former San Francisco Giant), and Francis Ford Coppola (Winemaker and Director).  The twist?  San Francisco was on lockdown, and that was only the first challenge of many that we needed to ninja our way around to make this happen.

With this prospect, they wanted to create a hero video that would speak to their COVID recovery messaging and use of the tagline “Our Gate is Open™.”  Given that this was a once-in-a-lifetime...

Video Creative Producer
Content
Online Video

Producing in My Pajamas: Adventures in Remote Production (Part 1 – Remote Production 1.0)

It was March 2020, I was mentally preparing for a busy season of video production. Undoubtedly, I would be whisked away to any number of different destinations through the end of the year, staying in countless hotels and racking up all those frequent flyer miles. As I was making a mental note of my travel “must-haves” to preemptively pack in preparation for what we were predicting would be a busy season, I caught an earful of the news. The NBA was postponing their season because of COVID-19.  Um…what?

Yes, the virus became real for me when professional sports decided to shut-it-down. And while the first few weeks working remotely proved a welcome respite from the slog to and from the office and having to dress like a grown adult, as the weeks ticked by it became clear that we were going to have to pivot and pivot HARD in order to keep...

Account Director

Reassess Your Audience as They Reexamine You: 3 Tips for Effective Targeting

From timing to lodging to transportation, the pandemic has caused seismic shifts in the way travelers engage at every stage of the planning funnel. This also means the time is right to revisit who your target audience is (or isn’t) and how you’re reaching them. Here, Miles Account Director Hannah Hintz shares three tips for effectively adjusting your targeting and messaging strategy now.

Close to Home

Recently my worlds of tourism marketing as my profession and traveling as my passion have collided. In this pandemic era, I have been considering and planning for travel differently than before. I always try not to be a “me-marketer,” but the more I talk with fellow travelers and clients, the more I realize I am not alone in how I’m rethinking my approach to travel.

For example, daydreaming during the pandemic, I have put adventures in and around...

Head of Research and Insights

Reimagining New Zealand Tourism: Eight Essential Ways to Build Back Better (Part 2)

Part 2 of a two-part blog series. Read Part 1 here.

New Zealand is reimagining what tourism can look like. The COVID-19 pandemic has provided a unique opportunity to not only build back tourism in New Zealand – but to ‘build back better’.

5. Tourism Funding: the right resources driving the right outcomes
6. Value Add:  the ‘halo’ effect and driving productivity, innovation
7. Measure What Matters:  Quality over Quantity
8. For New Zealand: industry Structures that represent all stakeholders

 

5. Tourism Funding

Successful, sustainable tourism industries understand the full costs and ...