Blog Posts

 miles blog

Our team has lots of great ideas - and we're willing to share
ePublications Developer
Accessibility
Email Marketing

Four Coding Tips for Making Your Emails More Accessible to Everyone

The fourth industrial revolution has changed the way we live and has made email communication to those with visual impairment easier. According to the World Health Organization (WHO), 1.3 billion people worldwide live with some type of visual impairment; 217 million living with moderate to severe vision impairment and roughly 36 million people in the world are blind. Voice assistant technology (such as Siri, Echo, Google Home, etc.) can help make your emails more accessible to everyone, if coded properly.

Coding your emails for voice assistant technology is essential for giving your subscribers with visual or hearing impairment a good experience. Here are four coding tips you can use for creating a more accessible email:

1. Set your role attribute in the...

Head of Research and Insights
Tourism
Trends

Trust in the Future: Global All Stars 2019 Recap

5 Trends Reshaping the Future for Destinations

This is part of a three-blog series recapping the presentations from Global All-Stars 2019. 

  • Watch Mark's presentation here
  • View Mark's slides here

Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.

At the 2019 Annual Convention in St. Louis, Missouri, three speakers presented at Global All-Stars with a unifying theme of...

Head of Research and Insights

Net Zero to New Zealand

A version of this opinion piece first appeared in New Zealand’s Inside Tourism around Earth Day in April 2019. That article can be read online here.

For Earth Day in April 2019, I wrote an open letter to the New Zealand tourism industry calling on it to be first in the world.  Specifically, I called for a feasibility plan to define how and when New Zealand could be the first destination in the world to fully offset the carbon emissions of all international travellers to...

Head of Research and Insights
Industry News
Marketing

Global All-Stars 2019 Recap

Insights, Ideas & Inspiration from Around the World

The Global All-Stars presentation videos and decks are available here.

Since 2011, Miles has hosted the Global All-Stars mainstage session at the Destinations International Annual Convention, one of the largest gatherings of destination marketing organizations (DMOs) in the world. Over the last 8 years, Global All-Stars has showcased innovation and served as a leading platform for sharing exciting new ideas, insights and inspiration from around the world.

At the 2019 Annual Convention in St. Louis, Missouri, three exceptional speakers presented at Global All-Stars with a unifying theme of the topic of trust. While trust in many “official” organizations has been questioned in recent years, it remains a critical asset for any DMO. Trust is not simply important in the DMO’s...

Project, Advertising & Data Manager
Travel

Eight Great Reasons to Visit Maryhill, Queen of the Columbia Gorge

On a clear day you can see … Stonehenge?  From the Pacific Northwest? Sounds outrageous, but it’s true! On a clear day, there’s nothing that compares to the expansive views of the Columbia River Gorge. “God’s country” it’s been called. Sam Hill (who commissioned the full-scale replica of Stonehenge on a bluff above the Columbia River) saw the beauty of this land, purchased 5,300 acres in 1907 and named it Maryhill in honor of his daughter.

When the Friends of Goldendale Observatory host stargazing campouts on a clear night, the amazing views of Maryhill are undeniable. Stargazing campouts are few and far between but if you visit Maryhill, the drive will be well worth the reward. Happen to find yourself in Portland, Oregon? Consider adding this day trip onto your itinerary; just a scenic 100-mile ride east. From the amazing views and art to the award-winning wine and Stonehenge Memorial, here are eight reasons to visit Maryhill.