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Video Analysis of Top Performing Online Videos from DMOs
This blog is part of a series, "Moving Picture Magic - 2020 Edition" showcasing top performing online videos from DMOs around the world.
For the last five years, Miles has analyzed top performing online videos from destination marketing organizations (DMOs) around the world. The original blog series from 2018 identified ten DMO videos that demonstrated unique storytelling, powerful visuals and strong organic reach.
In late 2019 and early 2020, we reviewed the online video libraries (primarily on YouTube) from 180+ DMOs videos from around the world to bring another set of standout videos. We have identified a top ten list as well as a wider gallery for more ideas and inspiration. While...
With school districts across the U.S. closing in-person classes for the remainder of the academic year (and possibly beyond), parents are searching the internet for kid-friendly activities to keep their little ones occupied and entertained at home. More importantly, without regular school activity, parents are looking for options that are both fun and educational. DMOs can be an excellent resource for this in-demand content, whether it’s historical, artistic, cultural, scientific or all of the above.
Here are a few examples of creative ways that DMOs can help out during this era of distance learning while also amplifying the efforts of their local partners and businesses.
1) Classes and Demonstrations
Give parents a break from homeschooling...
Think of your favorite spots in your destination. How many of those are local businesses? There’s no question that these unique shops, restaurants and hotels all have special places in our hearts, and COVID-19 has renewed local pride and underscored that we are in this together. The Longwoods International research from the first Clarity in a Time of Crisis webinar revealed that the top content of interest to travelers during this time revolved around ways to help our favorite local places survive. With uncertainty and travel on hold, here’s how DMOs are bringing it in to support the local businesses, communities and neighbors that color their destinations and make them hum.
1. Shining a Spotlight on Local Partners
Four questions to U.S. Travelers tell the story of when and how travel will restart
Since March 2020, Longwoods International and Miles Partnership have been surveying U.S. travelers each week on their response to and travel behavior around the COVID-19 crisis.
In each survey, we have also asked a rotating set of four custom questions which tell us a lot about how U.S. travel will return, where travelers will turn to for information and what travel will look like when it comes back.
Here is the story of the travel’s recovery in the U.S. as told by these four questions and visualized in these graphs.
1. Dreaming About Travel & Supporting Locals
U.S. travelers continue to dream about future travel when it is possible to safely do so. The travel and leisure content of most interest to U.S. travelers during the crisis are deals and offers for “travel, dining and entertainment that they can be used in the future,” when...
As we enter the next phase of responding and adjusting to the effects of COVID-19, mandatory travel restrictions are evolving and starting to loosen to different degrees around the world. The travel industry is preparing for these developments by creating plans to address safety concerns and considerations in the post-crisis travel landscape. This week, the U.S. Travel Association led the way by submitting comprehensive health-focused guidelines for travel businesses, entitled "Travel in the New Normal," to the White House and every state's governor. The guidance was developed in collaboration...