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 miles blog

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Senior Vice President

6 Keys To Automating Your Agency

This content was first published here on MediaPost on July 12, 2021.

Marketers want more from their agencies, but want to pay less. Agency business models haven’t adapted to this demand.

Agencies that want to thrive must turn to automation to be more profitable, and also to operationalize highly complex processes that stretch the capacities of employees (think: analyzing 20+ campaign parameters in real time). In turn, agency professionals focused on highly manual tasks will be able to spend time on more strategic work and client management.

Here are six keys to driving value from automation for your agency:

Define goals. Automation encompasses a wide range of solutions that reduce human intervention in...

Interactive Producer
Industry News
Miles News

TravelAbility Forms Alliance with Miles Partnership on Accessibility Initiatives

SAUSALITO, CA (July 9, 2021) — Miles Partnership is proud to be partnering with TravelAbility on a variety of accessibility initiatives, including providing joint webinars, educational workshops, digital best practices and research.
 
Key to this partnership is the “Herd Accessibility” initiative, where the goal is to aggregate destination landing pages containing links to accessible attractions, museums and hotels on www.TravelAbility.net so that travelers with disabilities — as well as locals — will have the information they need on one website.
 
Content for these destination landing pages will be informed by custom research conducted as part of The State of the American Traveler report. This new research will be released in September 2021 by Miles Partnership and...

Miles Partnership Announces Melissa Cherry as Chief Diversity & Inclusion Officer and Senior Vice President

SARASOTA, FL (July 1, 2021) — Miles Partnership, a leading tourism marketing consultancy, today announced that Melissa Cherry will join the company as Chief Diversity & Inclusion Officer and Senior Vice President. Her first official day will be August 23, 2021. She will report to David Burgess, President & CEO.

In this new executive role at Miles, Cherry will lead the development of the organization’s diversity, equity and inclusion (DEI) consulting practice to serve current and potential clients, in addition to guiding the company’s internal DEI processes and best practices. Cherry will drive thought leadership to advance the evolution of inclusive marketing strategies across the destination marketing industry.

“As a long-time supporter of Destinations International, we have seen firsthand the impact Melissa creates for destination marketing...

Content Coordinator
Social Media

An Introductory Guide to TikTok

With more than 689 million monthly active users (as of January 2021), TikTok is the current social media darling. This mobile video platform for creators is engaging a younger generation to craft 30-second to minute-long vertical videos. There are more than 100 million U.S. users (August 2020), and while the app was made popular among Gen Z, the user base is growing up. In the U.S., 60 percent of users are 16–24, and 80 percent are 16–34 (June 2020). More than 90 percent of users use the app daily — with an average watch time of 53 minutes (July 2020). Overall, more than one billion videos are viewed per day on the app. 

How does this apply to travel? There are more than 22.4B views under the #TikTokTravel. At current, few DMOs and travel brands are activating, so there is a huge opportunity to get organic distribution and connect with...

Head of Research and Insights

Toolkit for Sustainable Tourism Strategies

Earth Day 2021 saw the tourism industry starting to recover as vaccines roll out and traveler optimism and bookings begin to bounce back. It is also an important inflexion point. Will tourism recover in ways that are more thoughtful, sustainable and focused on broader benefits?  Central to turning these aspirations into action in your destination is having a clear strategy – one that outlines the vision for your destination and the special values and experiences you want to protect, restore or enhance. A strategy that is results-focused and defines the practical steps and your organization’s role in achieving this vision is key.

In honor of Earth Day, we’re...