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 miles blog

Our team has lots of great ideas - and we're willing to share
Head of Research and Insights

Foundations and Principles of Generative AI

Part one of a blog series on what generative AI means for tourism and hospitality

Generative artificial intelligence (AI) is the latest iteration of machine learning that is creating both real excitement and concern around the world. Google CEO Sundar Pichai has called AI “the most profound” technology in human history and predicted that it will impact "every company".


Director of Communications
Industry News
Miles News

Miles Partnership Becomes the First Agency Certified by Zartico Academy

Today’s destination data offers more than a foundation for dashboards and reports — it offers a window into understanding the holistic impact of people and places, and a pathway to building better communities.

In recognition of the vital role that marketing agencies play in the stewardship of destinations, Zartico announces that Miles Partnership has become the first marketing agency to complete a certification course for Zartico’s Destination Operating System™.

The agency certification class included 15 members of Miles Partnership’s staff, who participated in two days of in-depth training with Zartico’s education and advisory teams. The curriculum includes instruction on identifying and understanding data trends within ZDOS™, as well as the foundations of communicating data stories, stewardship, and connecting insights to broader destination goals....

Head of Research and Insights

3 Essential Commitments for Sustainable Tourism - Earth Day 2023

1. Commit to Nature Positive Tourism
2. Invest in a Real Plan of Action on Climate Change
3. Develop Funding for Sustainable and Regenerative Tourism 

Developing low or zero carbon travel itineraries, as in this example from Nelson/Tasman region of New Zealand, is one simple area of action on climate change. See other suggestions below.  

April 22 is Earth Day, and it serves...

Marketing Manager

2023 STS Marketing College Scholarship Recipients

Miles recently held its annual scholarship program to award one industry professional in each of the STS member states with a scholarship to Marketing College. Recipients receive a scholarship covering tuition, dorm room accommodations and most meals for the 2023 session.

The 2023 recipients are:

Alison Natio, Visit Bentonville
Zoe Roberts, Destination DC
Raul Nardi, Florida's Sports Coast
Mason Jordan, Visit Marietta
Colbi Ferguson, Hopkins County Tourist & Convention Commission
Emily Stogner, Experience Ruston
Nadia Thornton, Visit Oxford
Morgan Broussard, Ocean Springs Chamber of Commerce - Main Street - Tourism Bureau
Mariya Baker, Explore Branson
Megan McConachie, City of Columbia Convention and Visitors Bureau
Karyn Owens, Cleveland County Government
Sarah Cummings, Visit Jackson TN...

Marketing Coordinator

The State of the American Traveler: 2023 Destinations Edition

Each year Miles Partnership and Destination Analysts host quarterly, special edition webinars of The State of the American Traveler where we share the latest research and critical insights on U.S. leisure travelers. We started the new year off with our Destinations Edition and delved into “what’s hot and what’s not,” we looked at travelers’ bucket lists and what current factors are driving or hindering U.S. travelers’ decisions to visit certain destinations. Tim Wright, Director of Content with Odyssey Studios, stepped in to share the latest trends on creative strategies, content types and media channels to effectively reach your audience through video.

Leisure travelers are speaking up, and they’re...