This year, we partnered with Longwoods International once again to present our webinar, “U.S. Road Trips 2024, Latest Trends & Outlook for Electric Vehicle Travel”. The session provided fresh data and compelling insights into the latest trends in U.S. road trips, highlighting the drive market’s interests and planning behaviors and also shared the most recent developments in electric vehicle (EV) travel.
Road Trip Appetite Remains Strong
Road trips remain a popular choice for travelers across the country. In 2023, U.S. travelers took over 137 million road trips, contributing more than $50 billion in direct spending.
The average road tripper uses a range of resources during the crucial trip-planning stage, including destination websites, social media and online travel agencies, and 74% of surveyed travelers used a smartphone to plan their road trips. Common planning topics include refueling and recharging infrastructure, destinations to visit and states to cross. Travelers taking longer road trips (five nights or more) are more likely to seek planning information from certain sources, like DMO websites, social media and government tourism offices.