The trip planning process for American travelers has never been more information-rich, complex and covering more media - all before booking.
The average U.S. traveler uses 40+ sources of information, including dozens of digital and print sources, over an average 3-6 week trip planning process. The decision to visit, stay or experience your business is likely to have been made using sources of information well before the point of booking. This white paper outlines the complex, fragmented and expanding media use of the U.S. leisure traveler.
