When it comes to travel planning, mobile devices are used heavily both before and during travel, with 48% of travelers using a mobile device for aspiration research and 44% using it for planning. This trend, coupled with the fact that consumers move between devices – PC, tablet and mobile – when planning a trip means that it’s more important than ever for DMOs to have a solid mobile strategy.
The most effective way to succeed in this new multi-screen environment? Responsive design. Download the Responsive Design White Paper