Online Advertising Best Practices: New White Paper

Director of Research and Online Marketing
Published 2/3/13
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Maximize the impact of every dollar you spend in online advertising

This new resource from Miles summarizes the essentials of planning, designing and managing online advertising that works. The white paper provides a brief introduction to six critical best practices including the design elements of effective online advertising creative and how to measure online advertising performance.

It includes a gallery of top performing online advertising examples from a range of leading destination tourism web sites for inspiration and ideas.

Download the White Paper - "Effective Online Advertising"

A range of additional resources are highlighted including leading research from Google and Nielsen.

 

 

Related Resources: Review the use of different online and offline media in the January 2013 "State of the American Traveler" research report: