Online Video Research & Resources

 

For over a decade, Miles Partnership, along with our research partners, have been researching and analyzing online video use by travelers across both online video and social media platforms such as YouTube, Facebook and most recently, TikTok. Our video and content team has also been summarizing best practices in online video storytelling, production and marketing. Here is a selection of the research and resources from this work:

TikTok – Research, Best Practices & Examples

Online Video – Global Gallery of Top Performing DMO & Travel Videos on YouTube

In 2015, 2018 and 2020, Miles Partnership worked with Ryerson University in Canada and the University of Waikato in New Zealand to analyze the top performing online videos from more than 180 Destination Marketing Organizations (cities, states/provinces and nations) and dozens of other leading tourism businesses around the world. Review the gallery of global examples and our analysis of best practices in online video below.

Best Practices in Online Video Creative, Production & Marketing

Here is a selection of Miles Partnership’s blogs and other resources created by our online video and content experts looking at best practices in online video storytelling, production and marketing.

More Resources:

  • The State of the American Traveler research from Destination Analysts (and sponsored by Miles) has tracked media use including the use of online video and social media for 13+ years. See past editions here
  • Additional Research & Resources:  Miles Partnership Research Gallery