Back at it again for a fourth year, Phocuswright and Miles Partnership teamed up to share critical trends, challenges and opportunities for tourism marketing in 2020 & beyond. Mark Blutstein, Senior Research Analyst at Phocuswright, joined Chris Adams, Head of Research and Insights at Miles, to highlight and discuss these key trends and what it all means for destination and tourism marketers. Check out the resources below from this can't-miss session for identifying these issues and defining the critical actions for tourism marketing success in the year ahead.
2019 Webinar Resources
View the slide deck
Watch the recording
Additional Resources
Think with Google: 2019 Research Review
How to Develop a WeChat Mini Program
WTTC Report: Mobile Payments in Travel & Tourism
The State of the American Traveler: Destination Management Edition
Phocuswright Reports Used in the Webinar
Destination Decision: How Travelers Choose Where to Go (For purchase)
Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior (Free with purchase of Destination Decision)
The New Global Traveler: Discovering the Impact of Technology (Not published yet; January 2020)
Free Phocuswright Downloads
Escaping the Sidelines: Tours & Activities Get Going
Phocuswright Gender Equity Study 2019 Highlights
For more information, contact Cees Bosselaar.
Previous Webinars
Watch the 2018 "Seven for '19" webinar and check out the slide deck and additional resources here
Watch the 2017 "Year in Review, Year Ahead" webinar and download the slides here
Watch the 2016 "Year in Review, Year Ahead" webinar and read the blog post
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