The State of the American Traveler: Traveler Segments Edition 2023

This year's Traveler Segments Edition of The State of the American Traveler study explores travelers by three groupings: affluent, generations and foodies. What sets affluent travelers (those with an HHI of $200,000+) apart from other travelers? What marketing channels best reach each of the different generational segments? And, what role does food play when it comes to travel? This edition takes a special look at travelers who identify as "foodies" to better understand how destinations can put their local food and drinks scene front and center to capture these audiences. 

Our webinar featured two guest speakers: Eddie Kirsch, Digital Producer at Visit St. Pete/Clearwater, and Brian Horne, Vice President of 3 Daughters Brewing. Together, they discussed how they've successfully developed and marketed an innovative food scene and beer trail in St. Petersburg, catering to both visitors and locals. 

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