USA Road Trips - 2020 Edition


Road trips are a major part of U.S. travel and an even bigger part of the recovery from COVID-19. Miles Partnership has again teamed up with Longwoods International to update the largest ever study into the travel behavior, interests and sources of information for U.S. road trip travelers. This major research report was first released at ESTO in 2018. In the 2020 edition, we have updated the data from Longwoods US Travel Research study between 1997 to 2019 and integrated the latest COVID-19 traveler research (March to September 2020) from Longwoods’ COVID-19 traveler sentiment research sponsored by Miles Partnership.  Below are the resources from the research study and our webinar on September 15, 2020, and check out our recent blog post on "Creative Strategies for Marketing Road Trips."

U.S. Road Trips Research Summary

U.S. Road Trips Webinar Resources - September 15, 2020

Webinar Slide Deck

Webinar Recording


Full U.S. Road Trips Research Findings (1997-2019)

Longwoods International COVID-19 Travel Sentiment Research, sponsored by Miles

Links to Examples of Road Trips Marketing & Additional Resources

U.S. Case Studies & Resources:

Maryland Scenic Byways & Road Trips

Visit Maryland

Kentucky Road Trips

Kentucky Department of Tourism

U.S. Travel Associations’s "Let’s Go There" Coalition

International Case Studies:

Ireland "Make a break for it"

Ireland COVID-19 Safety Charter

Australia "Holiday Here this Year"

Australian Road Trips Campaign

Australia’s COVID-19 Safety information

Destination Canada’s Canada Nice

Canada COVID-19 Visitor Safety Information Summary

Canada COVID-19 Travel Planning Resources