Road trips are a major part of U.S. travel and an even bigger part of the recovery from COVID-19. Miles Partnership has again teamed up with Longwoods International to update the largest ever study into the travel behavior, interests and sources of information for U.S. road trip travelers. This major research report was first released at ESTO in 2018. In the 2020 edition, we have updated the data from Longwoods US Travel Research study between 1997 to 2019 and integrated the latest COVID-19 traveler research (March to September 2020) from Longwoods’ COVID-19 traveler sentiment research sponsored by Miles Partnership. Below are the resources from the research study and our webinar on September 15, 2020, and check out our recent blog post on "Creative Strategies for Marketing Road Trips."
U.S. Road Trips Research Summary
U.S. Road Trips Webinar Resources - September 15, 2020
Full U.S. Road Trips Research Findings (1997-2019)
Longwoods International COVID-19 Travel Sentiment Research, sponsored by Miles
Links to Examples of Road Trips Marketing & Additional Resources
U.S. Case Studies & Resources:
International Case Studies: