Co-operative marketing has driven results for DMOs and their partners for decades, but let’s be honest, it can be painful to put together and the end result is sometimes hard to measure. With the continued democratization of access to digital media, logo soup print spreads are becoming a thing of the past.
The future of co-op marketing means going beyond simple buy-downs or cost sharing to deliver partners truly unique value through access to exclusive audiences, new insights and impactful consumer engagements. In this webinar we looked at the principles behind creating “future-focused” co-ops and look at real examples of these programs in action at a national, state and local level.
Presenters: Nate Huff, Senior Vice President, Miles Partnership, and Ileana Frascone, Account Director, Miles Partnership