Creating Destination Stories That Stand Out

Odyssey Studios’ Dylan Thuras, Head of Creative & Storytelling, and Annika Knutsen, Campaign Supervisor, Creator Partnerships & Marketing, shared why the strongest destination stories focus on the details, people and experiences that make a place distinct. They also walked through real-world examples, including the Visit Virginia Beach Odyssey Creators campaign, to show how destination strategy can translate into compelling creator-led content.